Reposted April 24, 2018
The Reebok Floatride RunFast Pro was battle tested on Monay, April 16, 2018 and came out with flying colors. Tyler Pennel (4), Nicole Dimercurio (6) and Joanna Thompson (10th in elite race, 11th overall) all were top ten finshers in elite races at the Boston Marathon, wearing this exciting new shoe. Here’s a video on the new Reebok racer, featuring Jessie Petersen, Reebok PLM and a Syracuse track standout. This is a shoe that you must see.
Posted April 2, 2018
The Reebok Floatride RunFast Pro is one of the key new perfomance running footwear coming from Reebok in the next several months. Reebok, the oldest running brand on the planet, is coming back into the sport of performance running. The new product is quite impressive, and here is a video on the racing shoe.
Okay, for those of you under 30, Reebok has been in the sports leisure market, and over the past few years, they have done an exception job in CrossFit. Truth is, the Reebok brand, orginally under the J.W. Foster and Sons, way back in 1895, in Manchester, England. The name Reebok came about in 1958, as a subsidiary of J.W. Foster & Sons.
Paul Fireman purchased the Reebok brand from the J.W. Foster family in the early 1980s. The Reebok approach was global, and they were an IAAF (global governing body of track & field) sponsor as well as an Olympic sponsor. The PUMP shoe series was gimmicky, but ahead of its time. Their marketing program, in 1992, built around Dan and Dave, a program pitting and teasing Dan O’Brien and Dave Johnson, two of the top decathletes of the era, may have been the best sports marketing of all times.
In 2005, adidas purchased Reebok from Paul Fireman. After years of trying to figure out what it was and is, Reebok embraced the Cross Fit phenomenon, and devevloped some well supported product. Now, Reebok is really going back to its roots. Armed with a ton of trademarks and patents, Reebok is now embracing running once again, with this special interest racing flat, the Reebok Floatride RunFast Pro.
Under the watchful eye of Industry pro, Paul Astorino, the team at Reebok is recreating a fine line of running footwear. Their first serious foray, the Reebok Floatride RunFast Pro, available July 1 in run specialty, is pretty impressive.
Here’s the video we did on the new shoe, at the Running Event, the premier running trade meeting of the year, held in Austin at the end of November each year. It is the meeting place of the top retailers in the sport and the top running brands. RunBlogRun’s Larry Eder discussed the shoe with Reebok’s PLM Jessie Petersen. The shoe is only 3 1/2 ounces, and is suggested for mile to 10k, with some very light folks trying it for the half marathon and marathon. Again, this shoe had its proverbial baptism of fire at the 2018 Boston Marathon where three members of the Reebok ZAP Fitness team ran quite well in them. Tyler Pennel took 4th, Nicole DiMercurio was sixth and Joanna McFadden took tenth in the elite race (11th overall). Check out this interview with Reebok’s PLM Jessie Petersen! Watch for more upcoming videos on Reebok’s exciting new running product! Check this product out! We are quite impressed, and it kicked butt in Boston!