Original post: January 28, 2018
repost December 18, 2018
This is a video from Dubia Marathon. Julian Wynter was a fun interview, as he actually understood why sponsoring a marathon in a global venue makes business sense. I wish we could send this to all marketing Vps. Dubai Marathon is January 26, 2019.
From original post (Jan 28, 2018):
RunBlogRun just spent four days in Dubai. We were there for the Standard Chartered Dubai Marathon. We sat down with Julian Wynter, the CEO of Standard Chartered U.A.E, the title sponsor of the Dubai Marathon.
The Standard Chartered Bank has, as a former U.S. president noted, “that vision thing.” Julian Wynter was charming and thoughtful. I wanted to find out how his bank decided on sponsoring the race in its first years (first year had about 600 competitors), and how its kept the sponsorship, now that the event is at 30,000. Mr. Wynter explained to me that Standard Chartered sponsors nine global marathons (including Dubai), many of which you have read about at this site. We like and admire sponsors who are in it for the long run.
We thank Julian Wynter for his time and comments.
Enjoy the interview and, if you have a Standard Chartered Bank in your environs, please support them, as they are putting their proverbial money where their mouth is.