We at RunBlogRun have been telling you that what UA was launching in 2019 would be exciting! Our partner, Running Product Reviews, reviewed the HOVR Sonic in Spring 2018. In two short videos, produced by our partners at the Shoe Addicts in early December 2018, we reminded you once again. Well, the Under Armour HOVR Infinite is here, having launched on Friday, February 1, 2019. The press release from UA is below, along with a good video on how Under Armour listened to the performance runner as they developed the new HOVR footwear collection.
Featuring shades of pink, orange, yellow, and black, the first colorway of the HOVR Infinite is inspired by the sunrise–nature’s reward for the many runners who finish their workout in the early morning hours, fitting it in where they can around a busy lifestyle.
According to Running USA’s 2018 National Runner Survey, the majority of runners run throughout the year and at least 4 times a week.* This means runners are juggling four days of training between careers, family, school and more, leading them to find time to train when they can, at the beginning of their day. The study showed that 58% of runners preferred to run in the early morning, far more than the daytime or evening, combined.
Under Armour has collaborated with Stance, makers of inspired performance socks to create a custom running sock designed specifically to pair with the HOVR Infinite – a seamless (pun intended) sock and footwear design offering. The socks offer strategic cushioning in the forefoot, toes, heel, ankle, and around the fifth metatarsal, for an especially smooth ride. To keep feet cool and dry, they feature a custom blend of fusion fibers that maximize durability. A mosaic of seamless mesh panels further enhance breathability and thermoregulation, while built-in arch support gives exceptional comfort and protection for long distances.
For those who love their morning miles and crush the pavement to start their day, the HOVR Infinite will go the distance with you.