by RBR AdminThe 2019 Skechers Performance will be held this weekend, on Sunday, March 24, 2019. Now, in its 34th year, this race becomes more and more important as we get closer to the 2028 LA Olympics.
The field is strong, but, the real story here is how the SPLAM, now in year 34, was the one succesful marathon in the City of Angels after seven attempts at a world class marathon in LA.
RunBlogRun is here and we will be covering the Presser on Friday and Expo on Friday and Saturday. Watch for our video interviews and audio interviews over the weekend.
2017 LA Marathon, photo by RunBlogRun/Brian Eder
CONQUR ENDURANCE GROUP ANNOUNCES OFFICIAL PARTNERS OF 2019 SKECHERS PERFORMANCE LOS ANGELES MARATHON
- • Skechers Performance Returns for Fourth Year as Titular Sponsor of Annual Event
- • Corona Premier Named Official Import Beer Alongside Official Craft Beer Sponsor, Angel City Brewery
- • Sweetgreen Welcomed as the Official Nutrition Partner
- • The Walt Disney Company’s “Dumbo The Movie”, Turkish Airlines, CBS’ New Primetime Series MILLION DOLLAR MILE, Metro, LADWP And FinisherPix Added To LA Marathon Partner Roster
- • *Please find the attached full list of the elite runners for both the men’s/women’s fields*
LOS ANGELES (March 21, 2019) – Conqur Endurance Group, the race organizer of the 34th annual Skechers Performance Los Angeles Marathon, today announced its roster of official partners for the annual “Stadium to the Sea” race, which will take place on Sunday, March 24. The esteemed lineup of world-class brands, local businesses, charity partners and running clubs will serve to support the event through a variety of activations. The engagements on race day, as well as the Health & Fitness Expo at the Los Angeles Convention Center, include expanding the beer offering in the official beer garden to feature both Craft Import Beer selections allowing for even more post-race celebration!
“This year, we’re honored to have the support of so many outstanding brands and prominent local businesses throughout the Los Angeles community to continue providing our athletes with memorable race experiences,” said Tracey Russell, Chief Executive of Conqur Endurance Group. “Together with these organizations, we can continue to expand the footprint of the Skechers Performance Los Angeles Marathon to create more meaningful experiences grounded in generating a lasting social and economic impact on the communities supported by our charity partners.”
Official partners will engage with race participants and community members in the lead-up to and during race weekend through a variety of activities. This will include a presence at the Health & Fitness Expo at the Los Angeles Convention Center, March 22-23, promotional activations on race day and volunteer opportunities, to name a few.
“We are pleased to announce the addition of several new partners including Corona Premier as the latest addition to our family of official partners,” stated Steven Powell, Chief Commercial Officer of Concur Endurance Group. “Our goal each year is to provide our runners a memorable, first class experience from the start to the finish of the race. The addition of these partners, including Sweetgreen, The Walt Disney Company’s “Dumbo The Movie”, Turkish Airlines, and CBS’ new primetime series MILLION DOLLAR MILE add important components to the overall race experience.”
Official Partners of the 2019 Skechers Performance Los Angeles Marathon include:
Title Sponsors
Skechers Performance
In honor of its fourth year as the title sponsor of 2019 Skechers Performance Los Angeles Marathon, the lifestyle and performance footwear brand has created a limited-edition apparel and footwear collection. Influenced by the colors of LA’s top sports teams, the collection includes limited edition pairs of Skechers GO RUN Forza 3â„¢ and Skechers GO RUN Ride 7â„¢. Additionally, a new color of the Skechers GO RUN Razor 3 Hyperâ„¢ will debut and be available for purchase at the Health & Fitness Expo–this new training and racing style features an innovative Hyper Burstâ„¢ midsole and was recently named Editors’ Choice by Runner’s World. The collection is also available on Skechers.com and at select Skechers retail stores in the Los Angeles area. After winning in 2016 and 2018, Skechers elite athlete Weldon Kirui will be attempting a record-setting third Skechers Performance Los Angeles Marathon victory on Sunday. Skechers Performance is a division of Skechers USA–a Southern California brand that has been based in Manhattan Beach since 1992.
Brand Partners
Big 5 Sporting Goods
El Segundo-based sporting goods retailer selling sporting gear, fitness equipment, active apparel, and sport-specific shoes and cleats returns as the Title Race sponsor for the LA Big 5K, which takes place on Saturday, March 23. Runners will be able challenge themselves while running through the beautiful Elysian Park before crossing the finish line at the world famous Dodger Stadium. This family-friendly 5K is open to participants of all ages and abilities, including runners, walkers and strollers. All participants will receive a race shirt, finisher’s medal, post-race refreshments and a truly unforgettable race experience.
CBS’ MILLION DOLLAR MILE Named an Official Entertainment Partner
MILLION DOLLAR MILE is a new 10-episode high-stakes competition series where contestants have the chance to win $1,000,000 every time they run the MILLION DOLLAR MILE. The only thing standing in their way is the most challenging course ever designed and a group of elite athletes – known as Defenders – with one mission: to stop the contestants from winning the money at all costs.
The show is brought to you by the executive producers of BIG BROTHER and SpringHill Entertainment along with Lee Metzger serving as Executive Producer and showrunner. Former NFL quarterback and Heisman Trophy winner Tim Tebow hosts with Matt “Money” Smith and ESPN reporter Maria Taylor acting as show commentators. MILLION DOLLAR MILE premieres Wednesday, March 27 (9:00-10:00 PM, ET/PT) on the CBS Television Network
Disney’s Dumbo Named an Official Entertainment Partner
From Disney and visionary director Tim Burton, the all-new grand live-action adventure “Dumbo” expands on the beloved classic story where differences are celebrated, family is cherished and dreams take flight. Circus owner Max Medici (Danny DeVito) enlists former star Holt Farrier (Colin Farrell) and his children Milly (Nico Parker) and Joe (Finley Hobbins) to care for a newborn elephant whose oversized ears make him a laughingstock in an already struggling circus. But when they discover that Dumbo can fly, the circus makes an incredible comeback, attracting persuasive entrepreneur V.A. Vandevere (Michael Keaton), who recruits the peculiar pachyderm for his newest, larger-than-life entertainment venture, Dreamland. Dumbo soars to new heights alongside a charming and spectacular aerial artist, Colette Marchant (Eva Green), until Holt learns that beneath its shiny veneer, Dreamland is full of dark secrets. “Dumbo” flies into theaters on March 29, 2019.
FinisherPix
FinisherPix is one of the leading finish line and athlete photography companies worldwide. With a perfect combination of experience and high technological standards, FinisherPix has been in the market and in the industry for over two decades. As the Official Photography partner, FinisherPix will offer all Skechers Performance Los Angeles Marathon participants Quality, Reliability, Promptness, Personality, and cutting-edge technical services.
Goodwill Southern California Named Official Gear Check Partner
Goodwill® is a 501(c)(3) nonprofit that strives to enhance the dignity and quality of life of individuals and families by helping people reach their full potential through education, skills training and the power of work.
Hyundai Motor America
Hyundai Motor America returns for the third year as the Official Automotive Partner. On race day, Hyundai Kona & Nexo will serve as the lead cars for the Professional Men’s and Women’s field. The vehicles will also be showcased at the starting line at Dodger Stadium and at the finish line in Santa Monica, as well as the finish festival.
Keck Medicine of USC
World-renowned academic medical center will serve as the Official and Exclusive Healthcare Provider of the race, providing professional medical services along the course and at the Finish Line and promoting and supporting active living and total health. Keck will also have a presence at the Health and Fitness Expo for interested attendees.
Food and Beverage Sponsors
Sweetgreen
The sustainable, healthy fast-food chain has been named the Official Nutrition partner of the 2019 Skechers Performance Los Angeles Marathon.
CLIF BAR
Returning as the Official Bar/Gel for marathon participants, CLIF BAR will host two fueling stations alongside the course with free cliff gels for participating athletes.
Gatorade Endurance – Official Electrolyte, 22 aid stations on course
As the Official Electrolyte provider, Gatorade Endurance – leading sports-themed beverage and food product provider made for longer, more intense work outs – will have 22 aid stations set-up along the marathon race course offering free Gatorade products to race participants.
Muscle Milk
Muscle Milk, along with their premium protein products that elevates everyday performance, will return for the third year as the Official Protein and Recovery Drink, offering cold beverages to all finishers in the finish festival.
Beer Sponsors
Corona Premier
The makers of the No. 1 imported beer in the U.S. for 20 years and the No. 1 imported light beer for more than a decade will offer Corona Premier – a low-calorie, low-carb lager -as a complimentary beer option for all Skechers Performance Los Angeles Marathon participants over the age of 21 with photo ID.
Angel City Brewery – Official CRAFT beer, 1 comp beer to all runners 21+
Los Angeles local brewery-based in Downtown LA returns as the Official Craft Beer. All marathon participants will be offered Angel City as a complimentary beer option for participants over the age of 21 with photo ID.
Los Angeles City Sponsors
The Los Angeles Department of Water and Power
The LADWP is the largest municipal utility in the United States, serving over four million residents. Partnering for the first time, LADWP will be sponsoring two aid stations along the race course with their water monster initiative to help reduce the usage of plastic throughout the 26.2 mile run.
Metro LA
Join the Movement, skip the freeway on race day and Go Metro to Skechers Performance Los Angeles Marathon. All race supporters can conveniently take the Expo Line from Downtown Los Angeles to Downtown Santa Monica Station and take a quick walk to the Finish Line. To avoid long lines at any station on race day, TAP cards can be purchased and loaded with $3.50 roundtrip fare at the Marathon Expo, Finish Festival, or any Metro Rail Station or Customer Service Center ahead of time. Attendees can learn more about Metro service and plan their trip to the Marathon onmetro.net/lamarathon.
For more information about the Skechers Performance Los Angeles Marathon and race weekend activities, please visit www.lamarathon.com and follow along on Facebook, Instagram and Twitter @lamarathonfor more updates.
About Conqur Endurance Group
Conqur Endurance Group, a subsidiary of McCourt LP, creates world-class experiences that ignite passion in athletes and connect communities through the transformative power of sport. The Skechers Performance Los Angeles Marathon is among the largest marathons in the country with 24,000 participants, thousands of volunteers and hundreds of thousands of spectators. The “Stadium to the Sea” course, starting at Dodger Stadium and finishing near the Santa Monica Pier, is one of the most scenic in the world, taking runners on a tour of Los Angeles past every major landmark. In addition to the marquee event, Conqur Endurance Group produces the Pasadena Half Marathon & 5K at the Rose Bowl, the Santa Monica Classic 5K/10K and the LA BIG 5K. Conqur also owns and operates one of the largest marathon training programs in the U.S., the LA Road Runners. Through official charity programs and strategic partnerships, Conqur supports dozens of nonprofit partners; the most notable being Students Run LA, one of the foremost nonprofit youth running programs in the nation. For more information, please visit www.goconqur.com.
