The breaking 2 program inspired many in 2017, with Eliud Kipchoge going oh so close, 2:00.28. Coming back and running a 2:01:38 inspired Eliud, and with INEOS CEO Tom Ratcliffe, a major athletics enthusiast, a friendship was born.
Of course, they wanted to do it in London, but that was not to be. The goal was a sub 2 hour performance, so they went to Central Europe. Vienna was settled on. According to our sources, over $20 million was spent on logistics, promotions and media support.
The finest athletics in the world assisted, and Eliud delivered in 1:59.40.2. The pictures and video tell it all. Herer’s our podcast (thanks Mike Deering) on INEOS 159.
Now, we invite Sir Tom Ratcliffe to become a global sponsor of athletics and see the goodwill he can develop with global athletics!
Oh, Eliud Kipchoge, want to see you in a big race with Kenenisa Bekele!