Annual Agents & Managers Meeting (Nov. 6-7, 2019): Some thoughts on the importance of the AAM...


The AAM had its annual meeting last week in Boston. It is one of the most important gatherings of the year in the sport. Managers and agents do much more than negotiate contracts for their athletes. For media, some of the best ways to reach out to athletes and coaches is through their agents. And for agents & managers, one of the best ways to get the story out about their athletes is through attentive media.

As the numbers of athletics media become smaller, the need for communications between the AAM and media become event more important.


WXC19 Aarhus - Moesgaard Museum ELITE MEN - FOTO LARS MØLLER.jpgAarhus WXC, photo by IAAF

Because agents and managers know that, if the sport does not promote itself, that sponsors, federations, athletes, coaches and yes, agents and managers, will all suffer.

Lyles_Noah1-Monaco18.jpgNoah Lyles, photo by

Our big questions from the meeting:

We are curious what the AAM thinks about the new Diamond League announcements. We are curious to see what sponsors and managers think about the future of the sport.

Stay tuned. I am sure that we will have news soon.

Annual agents meeting
BOSTON (USA): The Associations of Athletics Representatives (AAM) gathered for their Annual Meeting in Boston this week. Some 40+ agents representing the majority of top athletes reviewed the season 2019 and the coming 2020 Olympic year. Among the guests were IAAF CEO Jon Ridgeon, representatives of Sports Equipment companies and Diamond League meeting organizers. In a final session hosted by NBC TV sports personality Lewis Johnson, all participants discussed how to enhance the image of the current stars of athletics, and how to increase the value of championships and one day meetings. The next annual meeting was after a vote awarded to Budapest,Hungary in November 2020.

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