The old model of terrestrial TV is not done. Far from it. Per NBC Universal, the Tokyo 2020 TV coverage already has $1 billion in ad sales against the programming. The key is how to get the young fans to watch the coverage.
LOS ANGELES (USA): NBC Universal claimed it has received more than $1 billion in national advertising commitments for the Tokyo 2020 Olympic Games. The company is the broadcasting rights holder for the Olympic Games in the United States for the Tokyo 2020 Olympic Games. According to CNBC, the company claimed had enjoyed “double digit” growth from the same stage in the build-up to the Rio 2016 Olympic Games.