The 2020 NYRR Millrose Games should be examined in each and every sports marketing class at every college and university in North America. What was so special? Well, it was the perfect storm. Many athletes had cut back on the indoor season due to the 2020 Tokyo, then, the coronavirus. Ray Flynn then put together 13 elite events with some fine athletes. On top of that, expectations by the fans wanting top noth events, draw five thousand fans into the NB T&F Armory.
Thanks to Mike Deering, Cortney White for their help on this podcast.