Socialing The Distance with Larry Eder
Featuring Jesse Williams of Sound Running
Jesse Williams built sports marketing at Brooks into a department that supported athletes, events and clubs on a global level. Now, with his own firm, Sound Running, Jesse Williams is helping brands solve conondrums in challenging times. In 2020, how does one give athletes a chance to compete and excel, while keeping local and national pandemic rules in mind.
On August 22 and August 29, Jesse Williams and his team hosted the Sunset Tour, sponsored by Under Armour. Keeping 40 athletes socially distanced, satiated, with the ability to workout and race, is no mean feat!
We spoke with Jesse Williams on his challenging week. Thanks Jesse!
Special thanks to Mike Deering /The Shoe Addicts on producing Socialing The Distance.
For more information: www.runblogrun.com