adidas LAUNCHES DUBAI MARATHON ADIZERO BOSTON SHOES

adidas has announced its continued partnership with the Dubai Marathon, reaffirming the brand’s role as a lead supporter for the highly anticipated running event.

And as part of its commitment to the 2024 Dubai Marathon – scheduled to hit the streets of the city on January 7 – adidas is proud to introduce the very first Dubai customized running shoe, the Adizero Boston.

This cutting-edge footwear is designed to provide runners with unparalleled comfort, performance, and style, enhancing their race experience. The Adizero Boston is set to be a game-changer for runners, perfectly aligning with the Dubai Marathon’s ethos of pushing boundaries and setting new standards in the sport.

This year, the Adizero Boston shoes feature an exclusive blue and red color scheme, showcasing adidas’ iconic three stripes and the 2024 Dubai Marathon logo in gold.

Designed for mid- to long-distance running, the shoes provide a race-day experience during training. The ENERGYRODS 2.0 brings a holistic structure system designed for a seamless transition from heel to toe, enhancing propulsion and reducing energy loss.

Striking a balance between comfort and durability, the shoes feature ultra-light Lightstrike Pro cushioning in the midsole alongside the robust Lightstrike 2.0. Furthermore, the shoes are crafted with at least 50% recycled materials, reinforcing the brand’s commitment to combating plastic waste.

Named as one of the world’s fastest marathons, the Dubai Marathon will guide runners along the renowned Umm Suqeim, Jumeirah Beach, and Al Sufouh roads. Along the way, participants will be treated to iconic views of key landmarks such as the Burj Al Arab, Madinat Jumeirah, and The Westin Dubai Mina Seyahi Beach Resort & Marina.

Bilal Fares, General Manager, adidas EMC, said: “We are honored to continue as a key sponsor of the Dubai Marathon – this event represents the pinnacle of athleticism, and it’s only fitting that adidas, a brand synonymous with innovation and excellence, is a part of it.

“The launch of the Adizero Boston in Dubai is a testament to our commitment to the running community in the region, and we can’t wait to see the incredible athletes that will take on this challenging course in our cutting-edge footwear.”

The adizero Boston is available in-store and online at adidas.com.