by RBR Admin
FloSports Inks Multi-Year Rights Agreement With Wanda Diamond League For Robust Track & Field Package
Agreement Makes FloTrack U.S. Home To World’s Top Track & Field Events Including Wanda Diamond League Events, World Athletics Continental Tour and More
Austin, TX (April 10, 2024) – FloSports, a global sports media company, has signed a multi-year media rights agreement with the Wanda Diamond League that will give it access to many of the world’s top Track & Field events. The agreement, brokered by Infront as the exclusive international media rights partner of the Wanda Diamond League, allows FloSports to stream and distribute all events live in the U.S. and its territories across its FloTrack channel starting in 2025 along with World Athletics Continental Tour Gold label events and World Athletics Indoor Tour Gold label events starting in 2024. These do not include domestic events held in the U.S.
The crown jewel of the agreement is the Wanda Diamond League, which currently hosts 15 of the best athletics meetings in the world with men and women competing in 16 of the sport’s primary disciplines. 32 Diamond League Champions are crowned annually through their accumulation of points at 14 events throughout the season, with the most successful in each discipline qualifying for the Diamond League Final at the end of the season, taking place in Zurich, Switzerland in 2025. Each Champion is awarded a prestigious “Diamond Trophy,” prize money, and a wild card for the World Athletics Championships.
Petr Stastny, CEO of Wanda Diamond League, said, “With FloSports, an innovative leader in digital sports broadcasting, we have a partner bringing the excitement and passion of the Diamond League to the U.S. audience. This partnership represents our shared commitment to elevating the profile of track and field, providing fans with unparalleled access to our premier series of events. As we continue to celebrate athletic excellence on the global stage, we look forward to inspiring new generations of athletes and fans through this dynamic collaboration.”
FloTrack is the voice of the Track and field community, offering exclusive content and robust editorial coverage at the collegiate and professional levels. Powered by its recent acquisition of the Track & Field Results Reporting System (TFRRS), the official home of NCAA track and field rankings and statistics, FloTrack provides an unrivaled depth of coverage for the nation’s top track and field events. In combination with FloSports’ MileSplit, the largest high school running network in the U.S., FloSports streams more than 500 events annually.
FloSports CEO Mark Floreani commented, “As a former track athlete, I founded FloSports to cover the sport I loved. To now be the home for the world’s preeminent track and field events outside of the Olympics with the Diamond League is near and dear to me. This partnership will solidify FloTrack as an essential destination for fans and a platform that can grow the sport through compelling storytelling and unmatched coverage.”
As part of the announcement, FloSports is elevating Ryan Fenton to the role of General Manager of Track & Field and Running for the company, where he will oversee the Diamond League partnership among other Track & Field properties, driving the strategic direction, programming, and go-to-market strategy for the brand. Fenton, a former Clemson University track athlete, has held a variety of positions at FloSports for over 16 years and played a critical role in developing content and valuable business partnerships for FloTrack while acting as the lead commentator and on-air talent for the brand. Fenton, who has managed the company’s international partnerships for nearly the past decade, led the negotiations with Infront for the Wanda Diamond League. He also played an integral role in acquiring both MileSplit and Direct Athletics, which provides event registration and management services to nearly 5,000 events across the U.S. annually.
About FloSports
Founded in 2006, FloSports is a global independent sports media company delivering live events, award-winning original content, always-on social experiences, and comprehensive sports data solutions to passionate and underserved sports communities interested in more than 25 different sports. Its portfolio includes the top destinations for avid fans seeking comprehensive live and on-demand access for the sports they love: motorsports (FloRacing), hockey (FloHockey), wrestling (FloWrestling), Jiu-Jitsu (FloGrappling), Track & Field (FloTrack and MileSplit), cheer (FloCheer and Varsity), a variety of NCAA sports, and more. Strategic partnerships with NASCAR, USA Wrestling, ECHL, Tour de France, top NCAA Conferences, and others fuel more than 24,000 live events streamed annually across the globe and accessed via monthly or annual subscriptions. For more information, please visit: flosports.tv.
About Wanda Diamond League
The Wanda Diamond League is the premier one-day meeting series in athletics. Formed in 2010 and spanning four continents, it comprises 15 of the most prestigious events in global track and field. Athletes compete for points at the 14 series meetings in a bid to qualify for the two-day Wanda Diamond League Final with the victors taking home the Diamond Trophy and the title of Wanda Diamond League Champion.
