The great news is that British Athletics now has a new title sponsor, after missing one for several years. We congratulate British Athletics and their partners for finding this new partner. In this day and age, when finding sports marketing partners can be quite difficult in our sport, UK athletics did it! Well done! 

NOVUNA JOINS FORCES WITH GB & NI TEAM IN LANDMARK SPONSORSHIP DEAL

Novuna – one of the UK’s leading financial services brands – has today been unveiled as the new Title Partner of the Great Britain & Northern Ireland athletics team.

In a historic step for the sport, Novuna will become the first commercial brand ever to appear on the official GB & NI team kit, a visible symbol of the sport’s commercial strength and rising profile.

The partnership also sees Novuna’s name headline a rebranded calendar of top-tier events, including the Novuna UK Athletics Championships, Novuna London Athletics Meet, and Novuna UK Athletics Indoor Championships – putting the brand at the heart of British athletics all year round.