Mitch Mallon reached out to me last week. He had spoken with our friend, Jeff Benjamin, the RBR senior writer for the Eastern United States. Jeff put him in touch with me.
Mitch Mallon piqued my curiosity with this text note: “Being a former athlete, our sport has been a focus of mine for many years, but in the past 4 years especially I have been focused on bringing Track & Field content (full meets, athlete docs, etc.) into the streaming marketplace.”
Mitch has a studio, Stadium Media, and they are focused on providing iconic track and field meets, historic sports films, and documentaries, for a modest fee to the athletics enthusiast, or as I call them, with affection and respect, track geeks.
I have added an offer on a typical event from Stadium at the bottom. RunBlogRun gets no compensation for this post; I just thought it was a good idea and would love to see Mitch’s concept succeed!
I think it is a brilliant idea, and at the cost of a Taco Bell Supreme burrito or an iced Americano at Starbucks, it is within most of our budgets.
RunBlogRun, #1: Your new business will offer classic meets from track and field. Is that a correct assessment?
My company, Stadium Media, is an 11-year-old global digital distribution company. In this new focus, we are working to bring classic Track & Field Meets, National and/or Global Championships, Athlete Documentaries, and Stories to our platform partners.
(Here’s a preview clip of the Diamond League 2013, one of their offerings):
RunBlogRun, #2: How does the process work?
Stadium Media acquires the digital rights to distribute the content and releases those programs on our partner platforms.
RunBlogRun, #3: What is the name of your business?
Stadium Media
RunBlogRun, #4: How much does it cost?
What we suggest and what a digital platform might charge can vary. We are currently testing various pricing based on the types of Track and Field content we bring to market.
RunBlogRun, #5: What are the platforms where you are offering?
The platforms we work closely with include Amazon Prime Video, The CW, Fandango At Home, Google Play, Hoopla, iTunes/Apple TV, Kanopy, The Roku Channel, Tubi, Vizio, YouTube Movies, and many others.
RunBlogRun, #6: How many offerings do you have at this time.
This is the true beginning of the focus, which has taken some years to put together. We recently released The Games in Black & White, a documentary that tells the story of the enduring friendship between United Nations Ambassador Andrew Young and 1996 Olympic Games CEO Billy Payne, forged in the fire of figuring out how to bring the world’s largest sporting event to the cradle of the American civil rights movement. We also have five classic Wanda Diamond League Meets releasing on Track & Field Tuesdays for purchase at $5 each. These meets will make their way to the streaming marketplace later this year. We are continually speaking with filmmakers and rights holders about acquiring both new films and older films that may have been overlooked.
RunBlogRun, #7: What else should our readers know about your new offerings?
The intent of this focus is to promote the sport we all love and re-engage fans who may have forgotten what an amazing history it has.
Sample offer from Stadium Media:
A Throwback Tuesday offer:
Today on Track and Field Tuesday, we released the 2013 Prefontaine Classic at Hayward Field in multiple countries on:
Fandango At Home: https://athome.fandango.com/content/browse/details/Wanda-Diamond-League-2013-Eugene/4961886
Google Play: https://play.google.com/store/movies/details/Wanda_Diamond_League_2013_Eugene?id=rBgCBs6d6iw.P&utm_source=na_Med
YouTube Movies: https://www.youtube.com/watch?v=RLnrIC3Lipk
#StadiumMedia, #trackandfieldmedia,
