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Home Cross Country

The Shoe Addicts present: Nikhil Jain, PUMA Sr. PLM, Running/Bolt, courtesy of Shoe Addicts, note by Larry Eder

Larry Eder by Larry Eder
April 1, 2022
in Cross Country, Running Shoes, Shoe Tech, Spikes USA, Track & Field
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PUMA Running Shoes: Nikhil Jain from The Shoe Addicts on Vimeo.


The video above is an overview of the new PUMA product, presented by Nikhil Jain, who we call Nick. Nick is the Senior PLM on Running/Bolt for PUMA. 


In my thirty-five years of listening to shoe geeks, there are merely a handful of shoe people that can do a presentation like Nick ( I do remember Bruce Irvine about 1999, as you can appreciate, Cregg Weinmann and I have our list).

His reputation comes from about six years ago, when Nick, Cregg and I, looking for some space, dropped an entire bag of shoes in a crowded set of stairs in Boston Expo, Hynes Expo Center, and Nick went at it, not missing a beat. This guy is really good. In this industry, that is required. 

What is nice to see is another generation of shoe people are coming through the industry. That makes me smile. 

In truth, Nick is an example of the great people that we are lucky enough to work with in the industry. The Shoe Addicts filmed Nikh at the Running Event last week in Austin. 

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  • Larry Eder

    Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys.

    Theme song: Greg Allman, " I'm no Angel."

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Tags: AustinInternationalNikhil JainPUMA AGTexasThe Running Event
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