adidas hosted a media launch for the adidas Energy Boost in New York City on February 13, 2013. The Shoe Addicts interviewed Mikal Pevato, GM/Director of Running in North America, a long time player in the performance running footwear wars.
Yohan Blake, at adidas Energy Boost media launch,
February 13, 2013,
photo courtesy of adidas communications
From this conversation, Mikal Peveto makes it quite clear what rules in performance running: “Technology drives Running. Innovation drives Running. For adidas running, the Energy Boost is our Derek Rose, our RGIII.” noted Peveto.
Watch for more video from the adidas Energy Boost launch. The global product launch is February 27, 2013. For more information, please go to www.adidas.com.
