Socialing the Distance, featuring Jim Weber, CEO, Brooks Running, author, Running with Purpose

Jim Weber, first-time author, Running with Purpose, CEO of Brooks Running, photo courtesy of Brooks Running.

On Monday, I interviewed Jim Weber on his book, Running with Purpose. I have read it and really liked it. Jim is a lifetime runner, who watched his
family manage a family business, and from seventh grade, he wanted to build a business. His financial acumen, and experience with Pillsbury and
investment banks gave him the expertise many entrepreneurs do not have.

The story of how he came to Brooks and helped the business find its niche is fascinating. Jim Weber gives credit to his team at Brooks, the support from his
wife, Mary Ellen, and his family.

Jim is one of the most positive people that I know. The lessons from Running with Purpose are there for business managers, coaches, MBA students, and those
fascinated with the running business.

One of his first acts at Brooks was to stop servicing Big 5 Sporting Goods, as, even though it was the largest client in their $62 million business, Big 5 was not profitable.
Jim Weber made the tough decision to build and protect the brand. It was the first of many decisions, made in real-time and real life, that help build Brooks to its current $ 1 billion dollar business.

I think the book should be thoroughly read. There are lessons throughout. One of the most fascinating to me, was how Brooks encouraged him when he had challenging life issues. Jim calls it ‘Joining the Cancer Club’. This section was quite poignant for me.

Enjoy the interview. Listen to what Jim has to say. Make sure that you read the introduction by Warren Buffett. It is a unique book in the business culture.

I highly recommend Running with Purpose.