HOKA ONE ONE appoints Mark Mastalir as New VP of Marketing

HOKA ONE ONE announced that Mark Mastalir has joined the exciting brand as their new VP of Marketing, it was announced on Wednesday, April 2, 2014.

Mastalir, a long time sports marketing executive, has had stints at Reebok, Nike and the NBA. His life experience as an athlete, and his dealings as a sports marketing executive are some of the attributes that Mark brings to the table.

Mark Mastalir

What is key in this business is the following: First, you must make consistent, high quality product, and, secondly, deliver it to your channel in a timely manner. You must also provide programs that resonate with your community. Encourage activity, encourage them to think about the activity, your brand and how your brand equals good feelings on the activity.

We wish Mark Mastalir the best of luck at HOKA ONE ONE.

For Shoe Geeks: The HOKA Rocket X

A night at the races, 2015 Adrian Martinez Memorial, photos by Kevin Morris, Photo Shelter

(From the Archives): 2014 Adrian Martinez Classic, 5 June 2014, A Celebration of the mile, by Larry Eder

HOKA ONE ONE^Â® Appoints Mark Mastalir as New Vice President of Marketing

Richmond, CA (April 2, 2014) – HOKA ONE ONE^Â®, a division of Deckers Outdoor Corporation (NASDAQ : DECK), is pleased to announce that Mark Mastalir has joined its management team as their new Vice President of Marketing.

With his background of more than 20 years of global marketing experience working for world-class brands in the sports, entertainment, and consumer goods industries, Mastalir will develop and implement dynamic and creative marketing strategies that support the success of the HOKA ONE ONE brand.

Mastalir’s career includes over ten years of experience in the running industry, having managed various marketing programs for both Reebok and Nike. During his tenure with Nike, Mastalir was the head of Sports Marketing for the Canadian and Latin American markets.

” I worked with Mark at Reebok earlier in his career, I know that he brings intelligence, commitment and enthusiasm to his role. And now he also brings a wealth of experience and marketing ability to this newly created position,” said Jim Van Dine, brand president of HOKA ONE ONE. “His passion for running, combined with his management and leadership experience will be a great asset to the HOKA ONE ONE brand and all parts of the business as we continue to grow.”

With a BA and MA from Stanford University, Mastalir was an All-American in Track & Field at Stanford in the 1500 meters in 1991 and also competed in the 1992 OIympic Trials in the 1500 meters. Currently he’s completing the Harvard Business School General Management Program.

“I’ve never seen a running footwear brand that has created so much buzz among consumers and running specialty retailers. I’m thrilled to join the team at HOKA ONE ONE,” said Mastalir. “I started my career in specialty running retail under the leadership of Jim Van Dine, and I couldn’t be more excited to be back working in the industry,” said Mastalir.

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About HOKA ONE ONE

HOKA ONE ONE was founded in 2009 by Jean-Luc Diard and Nicolas Mermoud and was created to design shoes that offer improved performance primarily for ultrarunners. Deckers Outdoor Corp. acquired the brand in late 2012 and is investing to broaden the product line to service all runners. Due to HOKA ONE ONE’s unique ability to provide cushioning while still offering stability, runners of all types may greatly benefit from its products. www.hokaoneone.com

About Deckers Outdoor Corporation

Deckers Outdoor Corporation is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGGÂ® Australia, TevaÂ®, SanukÂ®, TSUBOÂ®, AhnuÂ®, MOZOÂ®, and HOKA ONE ONEÂ®. Deckers Outdoor products are sold in more than 50 countries and territories through select department and specialty stores, 117 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Outdoor has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.

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Author

Larry Eder

Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys.

Theme song: Greg Allman, " I'm no Angel."

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