For our sport to grow and prosper, we need to take a different approach to promotions.
On June 11, 2015, the adidas GP opened NASDAQ. Sports and business. Sports stars want to be successful in business and successful businessmen desire to be sports stars.
NASDAQ puts the adidas GP in front of a whole different audience. It also gives our sport a chance to be seen by the people who could with the look at a powerpoint, become the next sponsor of athletics.
The adidas GP has to work hard to stand out in Big Apple. Two years ago, adidas GP held a competition in Times Square, next to the venerable Macys.
Hats off to Mark Wetmore and his team at Global Athletics & Marketing, who put on the adidas Grand Prix. Thinking out of the box is how sports marketers and managers grow their sports.
Special thanks to the Shoe Addicts and adidas for their support on this project.
Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys.
David Rudisha at NASDAQ, photo from NASDAQ
