For our sport to grow and prosper, we need to take a different approach to promotions.
On June 11, 2015, the adidas GP opened NASDAQ. Sports and business. Sports stars want to be successful in business and successful businessmen desire to be sports stars.
NASDAQ puts the adidas GP in front of a whole different audience. It also gives our sport a chance to be seen by the people who could with the look at a powerpoint, become the next sponsor of athletics.
The adidas GP has to work hard to stand out in Big Apple. Two years ago, adidas GP held a competition in Times Square, next to the venerable Macys.
Hats off to Mark Wetmore and his team at Global Athletics & Marketing, who put on the adidas Grand Prix. Thinking out of the box is how sports marketers and managers grow their sports.
Special thanks to the Shoe Addicts and adidas for their support on this project.