Running Shoes
ASICS: Miracle of Science: ASICS Innovates to Launch “33 by ASICS”, release, ad, note by Larry Eder
Most of the successful great athletes in our sport have coaches, or advisers. I am not sure what is tougher...
Read moreASICS New GEL-Kinsei 4 Lightens Up, release, note by Larry Eder
Lightweight seems to be the buzzword in performance running right now. ASICS America announced the GEL-Kinsei 4, which arrives May...
Read moreNew Balance Moves Media to PGR Media, story by Ad Age, note by Larry Eder
New Balance, the largest privately held performance running footwear & apparel company in the world, has moved its media planning...
Read moreSaucony Invites you to Step Into Minimalism, release, invitation, note by Larry Eder
We have shown how three brands are looking at the Minimalist/Lightweight interest from the consumer and run specialty. Saucony's approach...
Read moreASICS: 33 By ASICS is brand answer to Minimalist question, release, note by Larry Eder
ASICS GEL-Blurr 33, Men's versionASICS' answer to the minimalist question is the 33 by ASICS, with shoes to be launched...
Read moreBrooks Announces Brooks Pure Project Collection, release, note by Larry Eder
Whatever you call it, Minimalism, lightweight, trainer-racer, bare-foot, the last couple years have shaken running footwear up. Cregg Weinmann, the...
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