The Running Event 2012: Saucony's Snr VP/Mktg, Chris Lindner, On Marketing Running Footwear, video by The Shoe Addicts, note by Larry Eder

The Shoe Addicts visited the 2012 Running Event, looking to interview some of the key players in the industry. They grabbed Chris Lindner, Senior VP of Marketing & Sales at Saucony to get some thoughts on how footwear companies should approach social media, and the advertising mix to reach the consumer and inspire the run specialty staffer. 

Saucony is pretty hot now, and Lindner has a lot of plates to juggle. This is how he sees Saucony going into the 2013 season.

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