New Balance is upping their game in the support of track & field, as well as reaching out to the 14-25 year old market. Sponsoring a young sprinter, who is running faster than any young American sprinter, makes the news and gives NB an athlete to build up their brand in this key market.
How good is Trayvon Bromell? Only time will tell.
Getting into the sprint wars is costly. Companies such as Nike, adidas, PUMA and ASICS have spent many years and lots of money looking for the next great sprinter.
Usain Bolt has been the man of the last two Olympiads and his hoping for his third. Who will be the next sprinter to dominate the global scene?
Bromell looks like an athlete with lots of upside, so it will be fun to see him battling the best in the world with his Team New Balance gear.
Looking forward to the 2016 sprint wars....
NEW BALANCE SIGNS BRONZE WORLD MEDALIST SPRINTER TRAYVON BROMELL
BOSTON, OCTOBER 14, 2015 - Global athletic leader New Balance announced today the signing of 100-meter IAAF World Championship bronze medalist, Trayvon Bromell, to a multi-year endorsement contract. Bromell, a junior at Baylor University, is the world junior 100m record holder and the youngest U.S. athlete ever to medal in the 100m at the World Championships.
Bromell has proven that he is one of the top sprinters in the world at the age of twenty. The first high school athlete to break ten seconds in the 100 meters, Bromell ran 9.84 seconds at the US Championships in Eugene, becoming the first US teenager to qualify for the world championships in the 100m and followed that up by running 9.92 to claim the 100m bronze medal at the IAAF World Outdoor Championships in Beijing this past summer.
"I'm thrilled to join the New Balance family, a brand that I share many of the same values and principles," said Bromell. "I am especially excited to join a brand that supports me both on and off the track and shares my vision of giving back to young athletes from my home state of Florida."
"Trayvon's accomplishments as a young athlete make him a great addition to Team New Balance", says Tom Carleo, Vice President of Running at New Balance. "We build innovative product for the fastest athletes in the world and we look forward to working with Trayvon as he drives the future of U.S. and global sprinting. In addition to his performance on the track, New Balance and Trayvon share a commitment to giving back which make him a natural fit for our brand."
Bromell currently resides in Waco, TX and will continue to live there and train under Coach Mike Ford as he looks to make his debut as a professional sprinter and achieve his goal of competing for Team USA at the 2016 Olympic Games.
About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is the only major company to make or assemble more than 4 million pairs of athletic footwear per year in the USA, which represents a limited portion of our US sales. Where the domestic value is at least 70%, we label our shoes Made in the USA. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 5,000 associates around the globe, and in 2014 reported worldwide sales of $3.3 billion. To learn more about New Balance, please visit www.newbalance.com