In the stands last summer in Beijing, Kappa, the Italian brand, was fairly prominent. Mostly young Chinese were wearing the brand, which made sense, as the Kappa logo rights are owned by Dongxiang, a Chinese sports apparel company. Ironically, Kappa had sponsored US national track team uniforms in the 1980’s , until, during the company’s financial upheaval and non-payment to USATF, Nike took over in 1989.
Donxiang signed an agreement today with the Norwegian team, according to http://www.insidethegames.com
OSLO (NOR): Insidethegames.com informs that Norway will wear the kit of Chinese company China Dongxiang at the London 2012 Olympics after signing a deal with the company that owns the rights to Kappa, the iconic Italian brand. Under the deal, signed today, China Dongxiang will provide the Norwegian team with Kappa and Phenix sportswear at the 2010 Winter Olympics in Vancouver and 2012.
Special thanks to Alfons Juck, EME News.
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