As reported at http://www.insidethegames.com, Bank of America is asking USOC to provide more value for its $12 million plus commitment to the USOC. The USOC has already lost General Motors and Home Depot. Bank of America’s Joe Goode, VP of Marketing Services, was noted as noting that the Bank needed more value from its substantial sponsorship of the US Olympic committee. The story can be found at http://www.insidethegames.com/show-news.php?id=5873.
Special thanks to inside the games (http://www.insidethegames.com).
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