byLarry Eder
Deena Kastor and MARATHON® Bar
Mammoth Lakes, CA
Deena Kastor, the American record holder in the marathon and Mars Chocolate North America, LLC , announce their agreement with Deena as a spokesperson.
Mars will be using Deena to help promote their MARATHON® Brand Energy Bars.
Deena is preparing for the upcoming US Olympic Marathon Trials, to be held on January 14th 2012 in Houston Texas as she competes to make her fourth Olympic Team. The 2004 Olympic Bronze medalist is full of optimism as she trains in Mammoth Lakes, California.
“MARATHON® Brand is proud to count Deena Kastor among our many brand ambassadors,” said Melinda McLoughlin, MARATHON PR manager. “As both a world-class athlete and busy mom-on-the-go, Deena is the perfect spokesperson to help illustrate how MARATHON® bars can help men and women who juggle busy schedules and fit workouts into their already active lives.”
“As a serious endurance athlete, I am very serious about what I put in my body and can tell you that I enjoy MARATHON bars and appreciate that they are packed full of protein and essential vitamins” said Deena. “MARS® is most famous for their chocolate products but the company also has a serious focus on the areas of energy and nutrition. MARATHON bars are a great example of an energy bar that gives you the taste you love from SNICKERS® with the vitamins and minerals you need to stay active.”
About Mars Chocolate North America:
Mars Chocolate North America is the North American chocolate operations of Mars, Incorporated. In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’ first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the philosophy of a “mutuality of benefits” for all stakeholders – this vision serves as the foundation of the Mars, Incorporated we are today. Based in McLean, Virginia, Mars has net sales of more than $30 billion and six business segments including Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience. More than 65,000 Associates worldwide are putting our Mars Principles in action every day to make a difference for people and the planet through our performance.
Mars brands include: Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare – PEDIGREE®, WHISKAS®, SHEBA®, CESAR® and ROYAL CANIN®; Wrigley – ORBIT®, EXTRA®, STARBURST®, DOUBLEMINT® and SKITTLES®; Food – UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS® and SEEDS OF CHANGE®; Drinks – ALTERRA COFFEE ROASTERSâ„¢, THE BRIGHT TEA CO.â„¢, KLIX® and FLAVIA®; Symbioscience -SERAMIS®, CIRKUâ„¢ and COCOAVIAâ„¢.
For more information, please visit www.mars.com.
