ASICS America Group announces Sales Increase of more than ten percent in Q3 2012, release, note by Larry Eder

ASICS New York City Marathon signage, 2011, photo courtesy of ASICS

ASICS showed strong growth, in running and tennis footwear, in q3 for 2012, with 10.2 sales increase. The running performance business continues to grow, and brands who focus on this segment of the business are showing strong growth. ASICS is an example of that need to focus on their core businesses.

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ASICS AMERICA GROUP ANNOUNCES SALES INCREASE

OF MORE THAN 10 PERCENT IN Q3 2012

– On Track to Reach One Billion Dollar Sales Goal –

ASICS America Group, which includes United States, Brazil and Canada, is pleased to announce a Q3 2012 (9 months from January to September 2012) net income increase of 10.2 percent, compared to the same period in 2011. Net sales for the 9 months period ended September 30, 2012 was up 11.2 percent and operating income rose 27.1 percent. This 9 months increase was largely driven by strong sales in the footwear category, with both running and tennis footwear reporting significant sales growth. Training footwear was another strong area of growth for the brand. ASICS America Group expects to show continued growth this year and is on track to reach its billion dollar sales goal by 2014.

“At ASICS, we all share the same passion and commitment to outstanding performance and constant improvement,” says ASICS America Group President and CEO Kevin Wulff. “This mentality pushes us to reach our targets, expand our business offerings and will enable us to become a billion dollar region by 2014. Our innovative team, ever-expanding line of products, and strong growth in footwear and apparel categories for running and tennis are the key components to our continued success.”

ASICS remains true to its core as a leading running brand while continuing to expand into other sporting categories. Building upon the momentum seen in tennis, training, and apparel, ASICS is committed to exploring additional opportunities to increase brand awareness through aggressive marketing tactics and strategic partnerships in 2013, all while continuing to develop award winning products for consumers.

Larry Eder

Larry Eder has had a 50-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself."

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