Usain Bolt, Golden Gala Roma, DJ, May 2011,
Usain Bolt transcends athletics, that is what the pundits say. Well, for once, the pundits are right. We found this little gem, distributed by the global communications team at Nissan, on Bolt and Nissan setting a Guinness WR based on the size of the indoor advert, which measured a scintillating 174 square meters!
Paul O’Neill, VP of Guinness World Records told the videographer that Guinness had measured the advert both by hand and laser, and confirmed the ad size. Roel De Vries, Global Marketing, Senior VP of Nissan noted that Nissan enjoyed their association with Mr. Bolt and also that they like to stand out in their advertising campaigns.
We continued to be impressed at just how many sponsors fall in love with Mr. Bolt. Usain Bolt does transcend athletics, and global marketers get it.
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Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys.
Theme song: Greg Allman, " I'm no Angel."
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