Usain Bolt, Golden Gala Roma, DJ, May 2011,
Usain Bolt transcends athletics, that is what the pundits say. Well, for once, the pundits are right. We found this little gem, distributed by the global communications team at Nissan, on Bolt and Nissan setting a Guinness WR based on the size of the indoor advert, which measured a scintillating 174 square meters!
Paul O’Neill, VP of Guinness World Records told the videographer that Guinness had measured the advert both by hand and laser, and confirmed the ad size. Roel De Vries, Global Marketing, Senior VP of Nissan noted that Nissan enjoyed their association with Mr. Bolt and also that they like to stand out in their advertising campaigns.
We continued to be impressed at just how many sponsors fall in love with Mr. Bolt. Usain Bolt does transcend athletics, and global marketers get it.