One of the most prominent names in compression and recovery wear, SKINS Compression, has named Danielle Said as Marketing Manager. With her experience in the digital word, watch for SKINS to become more aggressive in North America as they build their brand in various sports and markets.
SKINSÂ® Compression Clothing Appoints New Marketing Manager for North America
Australia Native and Seasoned Marketing Pro Joins Compression Company to
Support U.S. Growth Strategy
Portland, Ore. (March 26, 2013) – SKINS Compression, the world’s leader
in gradient compression sportswear, today announced the addition of Danielle Said
as Senior Marketing Manager of Digital, Communications and E-Commerce for North America. Said joins the brand’s rapidly growing sales and marketing team to help guide the company’s continued long-term growth strategies across multiple sporting disciplines and channels within North America. â€¨â€¨In her new role, Said will lead national marketing efforts with a focus on digital and social media marketing, as well as E-Commerce and consumer-facing experiences that align with the SKINS brand ethos. A significant part of her position will be educating the general public to enhance overall consumer awareness regarding the benefits of the unique and innovative SKINS Gradient Compression technology.â€¨â€¨Said brings a wealth of noteworthy knowledge and experience in the sports apparel industry with her, having worked in international sales and marketing for global sportswear brand, 2XU, at its headquarters in Melbourne, Australia. During her time at 2XU, she developed a keen eye for women’s and men’s fitness needs by travelling the world to identify key consumer needs, trends and color palettes that were integrated into a cohesive collection. Most recently, Said served as Marketing Director for San Diego-based onWAX Media, the leading distributor of action and outdoor sports films to retailers based across the globe.
“Dani has an impressive business portfolio in the outdoor, sports and apparel
industries, and she is a perfect fit to lead the North America SKINS marketing
team,” said Johnny West, General Manager of SKINS North America. “Her significant
digital experience and strategic marketing acumen, coupled with a robust understanding
of gradient compression active wear – the core of our business – will prove invaluable
as the SKINS brand continues its expansion efforts throughout North America.”â€¨
“After being part of the sports industry for quite some time now, I have witnessed
first-hand the worldwide expansion of the SKINS brand, and am honoured to be a part
of this forward-thinking, innovative team,” said Danielle Said. “SKINS has made a
lasting imprint within the realm of sports and apparel, and I am looking forward to
growing its footprint even further.”
â€¨Born and raised in Melbourne, Australia, Said launched her career on the heels of
earning her Bachelor’s degree in marketing and international business from Swinburne
University of Technology. Said re-located to the United States in October of 2011
and now considers California home. Her passion for the sports apparel industry stems
from her devotion to living a fit lifestyle. As a seasoned runner and fitness fanatic,
Said has participated in numerous marathon and triathlon events and was a member of a
local running club in Australia.
â€¨With a relentless commitment to engineering top-of-the-line, cutting-edge compression
that works, SKINS sets the benchmark in dynamic gradient compression. The brand’s
winning formula is founded in on-going testing, science and consultation with
professional athletes to design a product for peak performance. The technology-driven
compression garments are specifically developed to compress muscle groups to trigger
acceleration in blood flow, resulting in increased oxygen to working muscles and
maximized performance. SKINS compression wear is popularly-known to reduce
exercise-induced muscle damage, a key factor in promoting active recovery.
Whatever the sport, SKINS allows athletes to train harder, compete longer and
â€¨For more information about SKINS Compression Clothing, visit the brand online
or on Facebook at http://www.facebook.com/skinsusa. â€¨
About SKINS Compression Clothing
SKINS rules the world in gradient compression performance equipment and is
worn by professional athletes and active consumers worldwide including cyclists,
runners, and triathletes. SKINS best in class gradient compression is supplied
to top professional teams across many disciplines of sport. Including professional
cycling team Lotto Belisol, throughout the NFL, NBA, and NHL with exclusive
partnership of the St. Louis Blues, San Jose Sharks, Dallas Stars and Anaheim
Ducks hockey teams, and professional football players Brian Scott, Chase
Blackburn, Brian Rolle and Peyton Hillis.
Originally developed in Australia in 1996, the brand was designed to take
on a massive challenge: create a sports garment that improved performance and
aided recovery. SKINS invested heavily in research to make this happen and is
now Australia’s leading therapeutic compression brand and is gaining similar
recognition around the world.
Bringing this unique line of performance apparel to the United State in 2007,
SKINS continues to make their number one focus research and development in order
to improve, rigorously test and expand its range of products. SKINS is the only
therapeutic compression sportswear brand supported by numerous independent studies
published in peer reviewed medical journals. SKINS is also the only compression
garments recommended and endorsed by the Australian Physiotherapy Association.