SKECHERS PERFORMANCE DIVISION SIGNS ON AS SPONSOR OF HOUSTON MARATHON
HOUSTON, TX – June 19, 2013 – SKECHERS USA, Inc. (NYSE:SKX) today announced a multi-year partnership with the Houston Marathon Committee, Inc. under which the Skechers Performance Division will become the official footwear and apparel sponsor for the Chevron Houston Marathon.
As part of the agreement, the Skechers Performance Division will have a high- visibility presence at all race events including the annual Houston Marathon EXPO. The Company will also exclusively design, distribute and sell products featuring the Chevron Houston Marathon logo. This includes outfitting course volunteers with branded merchandise and providing the finishers’ shirts for runners.
“This partnership further solidifies our position as a major player in the performance footwear business,” began Michael Greenberg, president of SKECHERS. “Since launching the Skechers Performance Division in 2011, our award-winning innovative footwear has been embraced by the media, elite runners like Meb, and casual fans of the sport. The exposure created via this sponsorship is a huge opportunity to engage with runners as we continue to develop the next generation performance products on our Skechers GO platform.”
As one of the most decorated distance runners in U.S. history, Meb’s career highlights include 2004 Olympic medalist, 2012 U.S. Olympic Trials champion and fastest American marathon runner at the London Olympics. He helped open lottery registration for the 2014 Chevron Houston Marathon during a National Running Day Event held on June 5. Meb, who competes wearing his signature Skechers GOrun speed footwear, led a 3-mile fun run at the event.
“Houston is where I earned a PR and the chance to represent the United States in London,” began Meb, who provides expert insight by testing and consulting on the design of Skechers Performance running shoes. “I ran that race wearing Skechers Performance shoes so it’s perfect that this great footwear company is now partnered with a key city in my career.”
“We’re extremely thrilled to welcome the Skechers Performance Division to our team,” added Steven Karpas, managing director for the Houston Marathon Committee. “Skechers shares our vision and is totally committed to ensuring that Chevron Houston Race Weekend is a can’t miss event on the running circuit for years to come.”
The first Skechers Performance appearance as sponsor will be at the Chevron Houston Marathon’s annual “Run for a Reason” Kickoff Party on Saturday, June 29. The brand will operate a booth at the annual event for visitors to experience its running footwear.
Skechers Performance footwear for men and women is available in sporting goods, department and specialty athletic stores around the world. Learn more at skechersperformance.com and follow the Skechers Performance Division on Facebook (facebook.com/SkechersPerformance) and Twitter (twitter.com/skechersGO).
About the Houston Marathon Committee, Inc.
Established in 1972, the Houston Marathon Committee, Inc. (HMC), a Running USA Founding Member, annually organizes the nation’s premier winter marathon, half- marathon, and 5K. Over 250,000 participants, volunteers and spectators make Chevron Houston Marathon Race Day the largest single day sporting event in Houston. Race Weekend generates over $50 million in economic impact for the region annually. In 2013, the Run For a Reason Charity Program raised $2.2 million and the HMC garnered Gold Certification from the Council of Responsible Sport for industry-leading sustainability initiatives. Host to 12 U.S. Half Marathon Championships since 2005 and the 1992 women’s Olympic Trials Marathon, HMC conducted the nationally-televised 2012 U.S. Olympic Trials Marathon, which featured men and women competing on the same course simultaneously for the first time, vying for the chance to represent Team USA at the 2012 Olympic Games.
For more information, visit www.chevronhoustonmarathon.com or call 713.957.3453.
ABOUT SKECHERS USA, INC.
SKECHERS USA, Inc. (NYSE: SKX), based in Manhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under the SKECHERS name. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e- commerce website, and over 100 countries and territories through the Company’s global network of distributors and subsidiaries in Brazil, Canada, Chile, Japan, and across Europe, as well as through joint ventures in Asia.
For more information, please visit www.skechers.com, and follow us on Facebook
(www.facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).
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