ASICS America Group shows double digit growth in the first quarter of 2013. In speaking with members of the ASICS America team at the Outdoor Retailer, it is apparent that they have focused on staying aggressive and looking for growth.
The Outdoor retailer show is a prime example of the competition between the key performance brands: ASICS, Brooks, Saucony, and New Balance were all there. New niches (HOKA ONE ONE) are being opened.
This is a challenging time for performance footwear brands. One must keep their eye on the ball.
ASICS brand ambassador Sara Hall, 2011 USA Championships,
photo by PhotoRun.net
ASICS AMERICA GROUP CONTINUES TO EXPERIENCE GROWTH
IN FIRST QUARTER OF 2013
ASICS America Group, which includes the United States, Brazil and Canada, is pleased to announce Financial results for Q1 2013 (January 1, 2013 to March 31, 2013). Net Sales increase by 10.2 percent, compared to the same quarter in 2012, while operating profit and net income before taxes slightly rose 0.3% and 1.4%, respectively. ASICS America net sales increase was higher coming in at 12.5%, compared to the same quarter in 2012, while operating income and net income before taxes had significant increases of 27.7% and 30.9%.
ASICS America Group’s double digit growth in top-line sales and slight increase in profit levels were due to the fact that ASICS America spent more on marketing expenses in Q1 expecting further growth later in 2013. This quarter sales increase was largely driven by strong momentum in the running footwear category. Additional growth in fast rising categories such as tennis and Onitsuka Tiger brand played a significant role in ASICS America Group financial progress in Q1 2013. ASICS America Group is on pace to show continued growth throughout 2013 and is on track to reach its billion dollars sales goal by 2015.
“In Q1, ASICS America expanded its offerings with a new line of training products through a national advertising and integrated marketing campaign built around the concept of “Next”,” says ASICS America Group President and CEO Kevin Wulff. “The entrance into this category demonstrates our commitment to evolve the brand by continuously offering innovative and relevant athletic performance products.”
ASICS “Next” campaign pushes athletes to their limits to achieve their goals and immediately focus on the next challenge with our new training athletic gear. To learn more about the ASICS training initiative please visit: http://training.asicsamerica.com