A snapshot of TopoAthletic, a brand for the complete runner/athlete, by Max Lockwood
TopoAthletic's Fly-LiteMax Lockwood interviewed Tony Post of TopoAthletics, and tried the new shoe, Fly-Lite. Here is the piece that he ...
Tag: Running Footwear
Mizuno USA Hires Mark Sheehan as Vice President of Running Product Management, release, note by Larry Eder
I have said it many times before: the few people who are talented enough to manage, product and develop consistently ...
PUMA’s new CEO Bjoern Gulden promises to focus on football and athletics, from EME News, note by Larry Eder
Usain Bolt outdoor advertising, NYC, September 2012PUMA has a new CEO, Bjoern Gulden. Mr. Gulden gets it. Lesson number one ...
ASICS America Group Continues to Experience Growth in Q1 of 2013, release, note by Larry Eder
ASICS America Group shows double digit growth in the first quarter of 2013. In speaking with members of the ASICS ...
Now is the time to find mezamashii, Mizuno creates a conversation, comments by Larry Eder
The Mezamashii Project, or Brilliant Run project is Mizuno's plan to develop a conversation with their consumers. I applaud the ...
The Running Event 2012: Saucony’s Snr VP/Mktg, Chris Lindner, On Marketing Running Footwear, video by The Shoe Addicts, note by Larry Eder
The Shoe Addicts visited the 2012 Running Event, looking to interview some of the key players in the industry. They ...
The Shoe Addicts Present: ASICS’ Simon Bartold at the 2012 Running Event, from the Shoe Addicts, note by Larry Eder
Simon Bartold, a consultant for ASICS, spoke to many about the evolution of the footwear running business and how to ...
Sounds of Somnio Running, video by Somnio, note by Larry Eder
Somnio is a footwear company based in Santa Cruz, California. They are all about making the running shoe experience personal ...
The Forestical Course, by theshoeaddicts, note by Larry Eder
Everyone wants to win a race. From the time running became more of a sport, of course that might have ...
The Tree Fighter, by Shoe Addicts, LLC, note by Larry Eder
Having trouble viewing this video? Try it here: "Tree Fighter 2" Last month, videos started showing up in my email. ...
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