Coe urges new IOC President to prioritize youth after delivering final London 2013 report, by David Owen,

Sebastian Coe is a two time silver medalist at the 800 meter distance and two time gold medalist at the 1,500 meter distance. For most of the past eight years, Sebastian Coe was the spokesperson and leader of the 2012 London Olympics. That the event was a resounding success should not have been a surprise. Coe is single minded when he needs to be, and he truly loves the sport. 

In his final address to the IOC on London 2012, Sebastian Coe offered some advice to the incoming IOC president: prioritize youth, those under 30, and get them involved in the Olympic brand, in general and the world of sports, in particular. 

Sebastian Coe hit the proverbial nail on the head. The Olympic movement will either thrive, or falter on the support of youth. 

Seb Coe, at the 2012 IAAF Gala, photo by

Coe urges new IOC President to prioritise youth after delivering final London 2012 report

Sunday, 08 September 2013

By David Owen at The Hilton in Buenos Aires

September 8 - Sebastian Coe urged the new International Olympic Committee (IOC) President to reach out to young people, as he won a standing ovation for London 2012's final report to IOC members here today. 

In conversation after his speech, Coe, the British Olympic Association chairman, said that Jacques Rogge's successor as IOC President "just has to figure out how we connect with young people".

Young people under 30, he argued, were deeply suspicious of institutions the older generation took for granted.

This presented sport with an opportunity to "fill the void".

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