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Saltcityoptics.com opens online optics for outdoor, release, note by Larry Eder

Larry EderbyLarry Eder
October 3, 2013
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Bill Toomey, the 1968 Olympic decathlon gold medalist, was the first athlete to tell me about the benefit of sunglasses. It was part of Toomey’s bag of tricks, a bag he carried with extra socks, spikes, shoes, towels, a pre-Gatorade drink, to be prepared for everything. 


SaltCityOptics.com is a great idea. Eye fatigue is a real deal and finding glasses that fit, and saving a few rubles, makes sense. 



SALTCITYOPTICS.COM HITS CYBERSPACE WITH NICHE OF ITS OWN

New Online Source for Prescription Glasses Focuses on Today’s Active Lifestyles

October 1, 2013 (Salt Lake City) – SaltCityOptics.com, the premium online prescription eyewear store, today announced its entrance into the online optics arena with a first-of-its-kind focus on the outdoors and active lifestyles.  With brands such as Oakley, Smith, Electric, Von Zipper, SPY, RAEN, IVI, Zeal and Arnette, SaltCityOptics.com is taking its charter of providing its customers with simple and exemplary experience and matching it with its passion for the great outdoors.

“Whether you are from Salt Lake City, or any location where the outdoors is a part of everyday life, you will appreciate what we are trying to accomplish with SaltCityOptics.com,” said Steve Genzler, founder and CEO of SaltCityOptics.com.  “Our employees not only know and understand eyewear; they have a passion for the outdoors and spend time in the mountains pushing our products to the limits. Our approach is to combine our collective history in the optical industry with e-commerce expertise and fanatical customer service to provide a customer experience that is different, and superior, to what currently exists in the market.”

Until SaltCityOptics.com was launched by action sports industry eyewear and e-commerce veterans earlier this year, athletes had limited choices on where to get eyewear that met their rigorous physical demands – and most relied on the selection at a local optometrist or depended on the fashion-heavy e-commerce sites that didn’t focus on people who are cycling, running, fishing or a host of other outdoor activities. The SaltCityOptics.com staff is focused on providing options to an audience that has been largely ignored.

Visit the store at SaltCityOptics.com and connect with the brand here:

  • Facebook
  • Twitter/Instagram: @SaltCityOptics
  • Pinterest
  • Google +
  • YouTube

 

About SaltCityOptics.com: 

SaltCityOptics.com is the premium online prescription eyewear retailer offering the best brands in sports, fashion and the active lifestyle.  The Salt Lake City-based company’s superior customer service guides the customer through the prescription eyewear purchase, making the process simple and familiar.  For more information on premium prescription eyeglasses, please visit www.saltcityoptics.com. 

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  • Larry Eder
    Larry Eder

    Larry Eder has had a 51-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."

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Larry Eder

Larry Eder

Larry Eder has had a 51-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."

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