SPAR to continue with EA, by Alfons Juck, note by Larry Eder

We want to congratulate the European Athletic Association on keeping their largest sponsor, SPAR, the world's largest association of independent food retailers. This is good for the sport, and a good branding move for the SPAR group! I do like the logo, I have to admit! 

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LAUSANNE (SUI): European Athletics and SPAR International announced that they have extended their existing four-year contract by one year until the end of 2016. SPAR International, the world's largest organisation of independent food retailers, has been the principal sponsor of European Athletics since 1996. The addendum to the current contract incorporates the following European Athletics events,  Amsterdam 2016 European Athletics Championships and SPAR European Cross Country Championships 2016.

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