byLarry Eder
ASICS AMERICA JOINS FORCES WITH ESTEEMED MAMMOTH TRACK CLUB FOR TITLE SPONSORSHIP
True Sports Performance Brand Supports Premier Running Club
And Its Community of Elite Runners
Andrew Kastor and Deena Kastor, Virgin London, photo by PhotoRun.net
IRVINE, CA, February 28, 2014 – This year, ASICS America builds onto its core running values and rich history by joining forces with the Mammoth Track Club, one of the country’s most respected running clubs. The club has hosted some of America’s top distance runners, boasting 12 Olympians, 12 World Cross Country medals, 23 national records, 64 national championships, and two Olympic medals. The partnership between Mammoth and ASICS marks a historic time in the history of running, joining together two of the largest and most successful brands in the running community.
The Mammoth Track Club is one of the most significant and accomplished distance running groups in the United States with a rich legacy of track all-stars and a supportive, winning communal environment. With a new high-performance, all-weather, 8-lane polyurethane track, Mammoth has gained another accolade as a premier, high altitude-training facility for world-class runners looking to train in ideal atmosphere conditions. In addition to all these accomplishments, Mammoth has a prestigious board of directors which includes Olympic bronze medalist, American record holder, and ASICS elite athlete Deena Kastor as the President and world-renowned coach Andrew Kastor as the club’s Vice President, head coach, and ASICS running coach.
Through this sponsorship, ASICS demonstrates its support and commitment to the sport of running while helping Mammoth continue its legacy as the leading elite running club in the country. As newly titled sponsor of the Mammoth Track Club, the club will officially be renamed to the “ASICS Mammoth Track Club,” and ASICS America will become the official supplier of athletic footwear, accessories, and apparel for the club.
“We are honored to expand our existing relationship with the ASICS America family under this new partnership,” said Andrew Kastor, Vice President of Mammoth Track Club and ASICS running coach. “The brand’s dedication to the sport and community is an ideal fit for the club and our mission to provide a platform for the athletes to continuously improve beyond their expectations. With ASICS’s support, each athlete that comes to Mammoth will know they can better their best in this community of runners.”
Over the past year, ASICS has fortified its leadership in the sport of running with milestones such as its second year as title sponsor of the ASICS LA Marathon, the continued sponsorship of the Foot Locker Cross Country Championships and the 2013 ING New York City Marathon. ASICS’ sponsorship of the Mammoth Track Club emphasizes the continuous growth of the brand, and its dedication to elevate their level of support to athletes and runners across the United States.
ASICS Mammoth Track Club athletes will support ASICS events and races throughout the year, beginning with the ASICS LA Marathon on March 9, 2014. Two members of Mammoth, Gabe Proctor and Lauren Kleppin, will share their success skills and bring a new energy to the marathon on behalf of their esteemed club.
(Editor’s note: Nice to see ASICS America continue their grass roots support of the sport. If one looks at the key players in performance running footwear, all of the successful ones give back to the sport, by sponsoring events, athletes and clubs. That close attachment to the sport is good for the brand. The key however, is to find the right events, right athletes and programs that make sense for brand goals. Nice to see Deena and Andrew Kastor building the Mammoth Track Club. They will do well. )
