New Balance has been investing in the high school market for several years now. Instead of working with established media in the high school market, NB has gone it’s own way. RunTheLoop is a well-done publication, with fun information, well-designed and well-written.
We found RunTheLoop on Let’s run in a New Balance ad display. We found the magazine a welcome addition to high school sports media. They key is, how does one keep such a pub going? That will be the challenge for New Balance.
The previews of the New Balance National Indoors, and the people behind the scenes are just the type of content high schoolers might find of interest. The images, design, and content are first rate.
We wish them well. To see the first issue, please check the link below.
http://www.runtheloop.com/nbn-brought-to-life/
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Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys.
Theme song: Greg Allman, " I'm no Angel."
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