byLarry EderSebastian Coe, is heading up the Evaluation committee that will visit Doha, Barcelona and Eugene in October and November 2014.
Seb Coe, photo by PhotoRun.net
Lord Coe was on the other side of the Evaluation for the London 2017. The following piece, written by Inside the Games’ Duncan Mackay, gives a very complete view of process:
What should be said is that this is a significant role for Lord Coe, as the tenure of Lamine Diack winds down as IAAF President. Sebastian Coe and Sergey Bubka seem to be the two most prominent candidates for the next IAAF President.
The next IAAF President will find a sport in need of strong and dynamic leadership, and at a crossroads. How does the leader of the world’s most popular Olympic sport lead the sport into the next few decades? How does he or she control the damage that continues to be done by the odor of drugs in our sport? How does a new President help the IAAF find new sponsors and new strategies to reach the next generation of fans and athletes?
The challenges facing the next leadership are exciting and history-making. To run a global sport, a global federation needs great communication, social media that reaches out to a younger audience, fine athletes and story-telling and sponsors, athletes, managers and events willing to invest in building a new legacy for the world’s oldest sport!
