This video is part of our new RBR TV series. The series is Conversations with Larry, and in this episode, I speak about the importance of the adidas BOOST meeting. I look at the meet on several levels. The only brands that can do such are meet are brands like adidas and Nike, because they have the athletes and the infrastructure. The biggest reasons why the meet is important is that adidas is running. The brand was founded cobbling running shoes and track spikes, rarified footwear in a world that held runners and tracksters at a higher level. Having a annual event such as this on the Herzogenaurach campus, gives many on the adidas a first view to see elite athletes, but also reinforces how important athletics is to the sporting world of adidas. So honored to be at such a meet, and I felt very lucky to watch adidas athletes work out this past week in the Adi Dassler Stadium.