Muller to support 2017 Worlds
LONDON (GBR): London 2017 Ltd announced MÃ¼ller as their first National Partner of the World Para Athletics Championships and National Supplier of the IAAF World Championships London 2017 taking place in London Stadium next summer. MÃ¼ller’s commitment completes a successful year in 2016 supporting British sport and sport in Britain. In 2016, MÃ¼ller also started a highly promising relationship with Athletics through the sponsoring of the British Championships and the MÃ¼ller Anniversary Games. MÃ¼ller’s sponsorship of the two events was brokered by the recently appointed rights marketing team at The Sports Consultancy. The Sports Consultancy is working with London 2017 Ltd [in partnership with Dentsu Sports Europe Limited on the IAAF element] to secure National Partners and Suppliers. Informs a release from British Athletics.