Wayde Van Niekerk opens adidas FastLane Hospitality Center, speaks with media

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adidas opened their FastLane hospitalty center with one of their most significant athletes, Wayde Van Niekerk. Wayde's amazing 400 meter world record run, in the Engenhao Stadium in Rio de Janeiro in August 2017, captured the hearts of the world's track fans. Wayde was together with Kirani James, 2012 Olympic champion, and LaShawn Merritt, 2008 Olympic champion at 300 meters, and then his race began. Running 43.03 seconds, Wayde Van Niekerk broke the 19 year old WR of one Michael Johnson, who was watching the event live, and was, well, more than suprised by the young South African runner's prowess.

RunBlogRun has interviewed Wayde Van Niekerk on several occassions, and we have found the fine athlete charming and relaxed. With his PBs at 100 meters, 200 meters and 300 meters in 2017, Wayde looks poised for a great 400 meters and 200 meters in London!

We look forward to watching Wayde Van Niekerk make history with his fine double attempt at 200m and 400m. We hope to interview the adidas sponsored athlete after completing his fine double.

Thanks to adidas for the photos and press release. Press release is shown below.

ADIDAS' FASTEST ATHLETES ARRIVE IN LONDON AHEAD OF THE IAAF WORLD CHAMPIONSHIPS

  • Wayde Van Niekerk, world-record holder and Olympic gold-medallist sprinter, reveals his ambitions for the competition
  • adidas are committed to supporting their athletes with the lightest products to make them faster, including the first Parley edition of adizero - the adizero Prime Parley
  • adidas celebrates supporting over 250 athletes throughout the competition

Herzogenaurach/London, August 2nd 2017 - Five years after the Olympics Games in London, adidas return to the UK capital to celebrate athletics and support their professional athletes from around the world including Olympic gold-medallist sprinters Shaunae Miller from the Bahamas, Tori Bowie from the US, Yohan Blake from Jamaica and current 400m world-record holder Wayde Van Niekerk from South Africa as well as Kenyan long-distance runner, Daniel Wanjiru, sprinter Akani Simbine and hurdlers Kendra Harrison and Sally Pearson, amongst many more.

Driven by creativity, innovation and an ever-growing commitment to their roster of professionals, adidas' mission is clear - to provide their athletes with the lightest and fastest products to help them improve their performance and achieve their greatness. This August, for the first time ever, adidas introduce Parley Ocean PlasticTM - a material made from upcycled waste, intercepted before it reaches the ocean from beaches and coastal communities - into the adizero fast-family. The new adizero Prime Parley creation, which fuses high performance, innovation and style with purpose, is available in colourways inspired by the oceans and combined with the colours of London and the IAAF World Championships.

To celebrate one of their most talked-about athletes, adidas held an event at The Olympic Park with Wayde Van Niekerk who officially opened the adidas Fast Zone, a centre comprising athlete services equipment, wellbeing areas and product test zones - all which are provided to further support the team of professionals achieve their best results throughout the fortnight.

During the exclusive experience, the sprinter took part in a series of 43.03 second challenges - to dramatize his world record - before opening up about his ambitions for the fortnight in a live Q&A.

About the tournament, Wayde Van Niekerk said, "Growth and developing as an athlete has always been my key focus and adidas has been a true partner in supporting my journey. I'm really excited to be in London for the IAAF World Championships and I'm looking forward to getting out onto the iconic track to compete."

adizero Prime Parley have a MRRP of €200 and will be available in limited numbers in the US from July 8 and at adidas.com/Parley. Follow the conversation at @adidasrunning on Instagram, Twitter and Facebook using #adizero #adidasParley #takechargeldn

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