• Privacy Policy
  • Contact Us
  • Login
  • Register
  • Home
  • Archive
  • Contact Us
No Result
View All Result
  • Home
  • Archive
  • Contact Us
No Result
View All Result
No Result
View All Result
Home Media

Streaming video is the present and future of our sport

Larry Ederby Larry Eder
June 5, 2018
0
0 0
0
SHARES
4
VIEWS
Share on FacebookShare on Twitter

I was watching the FBK Games on Sunday, and was amazed how strong the streaming video was from Hengelo. An abbreviated schedule for the meeting, some entertainment and some fun just outside of the stadium showed that Global Sports Communications was reinvigorating the Fannie Blankers-Koen Games.

Here’s a column I published on my LInked in last month. With such a big track weekend coming, I thought that you might fight it worthy of a read!

RelatedPosts

Hannah England – a new role

FloSports Bolsters FloTrack Staff In Lead Up to Wanda Diamond League Debut

Flosports makes a deal with Diamond League; the real story about the Diamond League deal.

Breaking2_Group_Lelisa_Zersenay_Eliud_native_1600.jpgBreaking 2 PR from May 2017, courtesy of Nike communications

Manyonga_LuvoR-Rome18.jpgLuvo Manyonga, Rome DL 2018, photo by PhotoRun.net

Eliud Kipchoge embraces Coach Patrick Sang, photo courtesy of NN Running team

On May 5, 2017, I was in Doha, Qatar. For several years, I was fortunate enough to go to the Doha Diamond League meeting, the opening major elite meet of the global athletics season. The meet is always a great opening event, and I cover the meet using social media, with photos, live video on pressers and photos of major athletes. In a typical meet such as Doha, RunBlogRun will have 125-175,000 viewers off our runblogrun site. We also provide 6 to 8 stories within 24 hours of the meeting, plus pressers and post analysis. Over a week, a good response is 250,000 impressions.

BREAKING2_native_1600.jpg

My mind was totally blown with the Breaking2 streaming event on May 6, 2017. I wanted to hate it, really, truly hate it, but, I could not. For me to watch in Qatar, I stayed up most of the nite and tweeted over 150 tweets during the broadcast. I was impressed with several things. First Nike paid serious bucks to get the connections it did around the world. I was watching on my IPAD, and tweeting off my IPHONE. During the broadcast, the commentating was quite good UNTIL the last few kilometers, when the announcers did not think that Eliud Kipchoge would get near two hours. But the viewers, many of them, in my unscientific data mining, were newbie runners, naive followers of the sport. There were geeks, young and old, who would never have missed it, but over 2/3 were newbies. Nike had figured it out. Spends the bucks on production and delivering, and you can get even the most cynical sports fans to watch running. I was fascinated with the race, and geeked out with 150 tweets on the Breaking 2 event. It set a record, 275,000 impressions during a two hour show. After I slept for six hours, I realized that I had seen the future. Nike got it, as they normally do. If you build the content, and deliver the content, the fans will come.

This past winter, the IAAF streamed several of the Winter Indoor Series events. I viewed them on Facebook and was fascinated in watching the meets. The project of Olivier Gers, who recently left the IAAF, this live streaming was, again, well managed, well produced but little promoted. A good crowd, young fans, with articulate, well educated commentators, the meets that were shown showed that, with LITTLE updates, the sport can be presented to the new generation of sports fans. I was FRUSTRATED to see that several meets did not participate in the live streaming, and instead charged for their streaming productions.

Richard Ringer takes the lead, Night of 10,000m PBs, photo by David Wearn

Last weekend, I was watching global athletics via You Tube. I found the live BBC coverage of the Night of 10,000m PBs on their streaming video. I used my VPN (I am always in Denmark) and enjoyed Tim Hutchings and Seb Coe speak on the elite men’s race. It was brilliant! I had been to the last two HighGate Harrier 10,000m events and was totally impressed by the creativity, enthusiasm and humor that Ben Poochee and his team put into the fine event. In 2018, European Athletics Sven Arne Hansen and his 51 Federations joined Highgate and added the European Cup 10,000 meters to the event. The addition of the event, and the wonderful coverage showed once again, that with a basic event, some creativity and some support, a fine local event can develop a global following.

Streaming video is the present and future of our sport. Invest in a savvy crew that knows the sport, and can make your event shine. It is a very reasonable. My suggestion is to run the streaming video for free, by adding it to sponsorship package. Time to build the sport. But, invest in strong servers, a creative approach to filming and telling your story. Telling the story of our sport is key to the growth of our sport.

Author

  • Larry Eder

    Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."

    View all posts
Previous Post

2018 Oslo Bislett Diaries: Oslo’s top three moments, by Cathal Dennehy, for the IAAF

Next Post

Kirani James returns to racing at Racers Grand Prix (June 9)

Larry Eder

Larry Eder

Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."

Similar Post

Magnifiscent Monaco! Bol 51.95 WL, Wanyonyi 1:41.44 WL, Lyles defeated Tebogo
Diamond League

Magnifiscent Monaco! Bol 51.95 WL, Wanyonyi 1:41.44 WL, Lyles defeated Tebogo

July 12, 2025
Monaco Herculis Diamond League Meeting, the intro
Diamond League

Meeting International d’Athlétisme Herculis EBS Stade Louis II, Monaco (MON), 11 July 2025

July 12, 2025
Coffee with Larry, Episode 764, Monaco is coming! Final thoughts on Pre Classic.
Coffee With Larry

Coffee with Larry, Episode 764, Monaco is coming! Final thoughts on Pre Classic.

July 12, 2025
Coffee with Larry, July 9, 2025, Episode 763, NIKE Pre Classic, more stories on the 50th Pre Classic.
Cross Country

2025 Summer Mileage Program, July 12, 2025, Week One, Day Six, In praise of Jemma Reekie

July 12, 2025
Coffee with Larry, May 14, 2024, A week of amazing track and field!
Cross Country

2025 Summer Mileage Program, July 11, 2025, Week One, Day Five, back to the hills! Kenneth Rooks is our focus.

July 12, 2025
Noah Lyles Delivers at 2025 New Balance Indoor Grand Prix
Diamond League

Tebogo vs. Lyles, men’s 800m and much more at Herculis Monaco

July 11, 2025

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Subscribe to RunBlogRun's Global News Feed

Wake up to RunBlogRun’s news in your inbox. Sign up for our newsletter and we’ll keep you informed about the Sport you love.

*we hate spam as much as you do

  • Trending
  • Comments
  • Latest
Clyde Hart’s Guide to 400 meter training (from 1996 Super Clinic Notes/World Coaches Notes)

Clyde Hart’s Guide to 400 meter training (from 1996 Super Clinic Notes/World Coaches Notes)

April 5, 2023
2023 Nike Pre Classic: Two Amazing Days of Track & Field!

Noah Lyles, The Clock Doesn’t Lie

March 7, 2024
Grand Slam Track’s Kingston Slam Comes to a Close with 12 Slam Champions

2025 Spring Racing/Training Program, April 11, 2025, week 4, day 5, fourth week of year, Friday is an easy day!

April 12, 2025
USATF / Day Four:  USA’s Assembled Team Is Ready!

Abby Steiner replies via twitter, on the curiosity about her new professional running contract

February 6, 2025
Mondo Duplantis and the Jump that made him the greatest of all time

Mondo Duplantis and the Jump that made him the greatest of all time

8
What happened to the crowd at Eugene?

What happened to the crowd at Eugene?

7
My Five Biggest Takeaways from the Men’s Olympic Trials Marathon, by Oliver Hinson

My Five Biggest Takeaways from the Men’s Olympic Trials Marathon, by Oliver Hinson

7
Asafa Powell, Considering Longevity in Sprinting

The RunBlogrun Interview: Asafa Powell

5
Magnifiscent Monaco! Bol 51.95 WL, Wanyonyi 1:41.44 WL, Lyles defeated Tebogo

Magnifiscent Monaco! Bol 51.95 WL, Wanyonyi 1:41.44 WL, Lyles defeated Tebogo

July 12, 2025
Monaco Herculis Diamond League Meeting, the intro

Meeting International d’Athlétisme Herculis EBS Stade Louis II, Monaco (MON), 11 July 2025

July 12, 2025
Coffee with Larry, Episode 764, Monaco is coming! Final thoughts on Pre Classic.

Coffee with Larry, Episode 764, Monaco is coming! Final thoughts on Pre Classic.

July 12, 2025
Coffee with Larry, July 9, 2025, Episode 763, NIKE Pre Classic, more stories on the 50th Pre Classic.

2025 Summer Mileage Program, July 12, 2025, Week One, Day Six, In praise of Jemma Reekie

July 12, 2025

Popular Stories

  • Clyde Hart’s Guide to 400 meter training (from 1996 Super Clinic Notes/World Coaches Notes)

    Clyde Hart’s Guide to 400 meter training (from 1996 Super Clinic Notes/World Coaches Notes)

    0 shares
    Share 0 Tweet 0
  • Noah Lyles, The Clock Doesn’t Lie

    0 shares
    Share 0 Tweet 0
  • 2025 Spring Racing/Training Program, April 11, 2025, week 4, day 5, fourth week of year, Friday is an easy day!

    0 shares
    Share 0 Tweet 0
  • Abby Steiner replies via twitter, on the curiosity about her new professional running contract

    0 shares
    Share 0 Tweet 0
  • An epic pole vault competition

    0 shares
    Share 0 Tweet 0
Magnifiscent Monaco! Bol 51.95 WL, Wanyonyi 1:41.44 WL, Lyles defeated Tebogo
Diamond League

Magnifiscent Monaco! Bol 51.95 WL, Wanyonyi 1:41.44 WL, Lyles defeated Tebogo

July 12, 2025
Monaco Herculis Diamond League Meeting, the intro
Diamond League

Meeting International d’Athlétisme Herculis EBS Stade Louis II, Monaco (MON), 11 July 2025

July 12, 2025
Coffee with Larry, Episode 764, Monaco is coming! Final thoughts on Pre Classic.
Coffee With Larry

Coffee with Larry, Episode 764, Monaco is coming! Final thoughts on Pre Classic.

July 12, 2025
Coffee with Larry, July 9, 2025, Episode 763, NIKE Pre Classic, more stories on the 50th Pre Classic.
Cross Country

2025 Summer Mileage Program, July 12, 2025, Week One, Day Six, In praise of Jemma Reekie

July 12, 2025

Recent Tweets

Next Post

Kirani James returns to racing at Racers Grand Prix (June 9)

runblogrun

RunBlogRun comments on the global world of athletics, sports & ethics, and the Olympic movement. @runblogrun

Browse by Category

Newsletter

Subscribe to our mailing list to receives daily updates direct to your inbox!

  • Home
  • Archive
  • Contact Us

© 2022 Run Blog Run - All Rights Reserved

No Result
View All Result
  • Archive
  • Contact Us
  • Home page
  • My Account
  • Sample Page

© 2022 Run Blog Run - All Rights Reserved

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

Select a password for yourself. (minimum length of 8)

Paste here the user biography.

Provide here the twitter screen name. i.e. @RunBlogRun

Provide here the instagram screen name. i.e. @RunBlogRun

Provide here the facebook profile URL. i.e. http://www.facebook.com/RunBlogRun

Provide here the linkedin profile URL. i.e. https://www.linkedin.com/in/larry-eder-5497253

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • Archive
  • Contact Us
  • Home page
  • My Account
  • Sample Page

© 2022 Run Blog Run - All Rights Reserved