by Larry Eder
photo by PhotoRun.net
In this economic time, sponsors are hard to find. Sponsors who stay with an event are even harder. In its fifteen years, Boston Indoor Games has had several footwear companies as sponsors. The first sponsor was New Balance, way back in 1996, and guess what? They’re back!
The event is housed in the Reggie Lewis Center, one of the two great homes for indoor track on the east coast( the other being the NB Armory in NYC). With indoor high school track in a nice growth spurt, New Balance is now involved in both positive sanctuaries for indoor track & field: the NB Armory in NYC and Reggie Lewis Center in Boston!
The NB Indoor Grand Prix has seen six world records, nine American records and 19 other national records! The meet is two and one half hours of the most exciting competitions you can find in sports! So, get your tickets NOW!
NEW BALANCE NAMED TITLE SPONSOR OF
NEW BALANCE INDOOR GRAND PRIX
“Boston Indoor Games” Receives a New Title Sponsor and a New Name
BOSTON (Jan. 11) – Organizers announced today that the Boston Indoor Games will return to Boston’s Reggie Lewis Track & Athletics Center on Saturday, February 5th. Well, sort of. The 16th annual track and field meet, one of the best events of its kind in the United States, will have a new name – the New Balance Indoor Grand Prix. Tickets for the event are on sale now at http://ticketalternative.com or by calling 1-877-TIX-TRAC.
“New Balance is excited to become title sponsor of the New Balance Indoor Grand Prix,” says Josh Rowe, running marketing manager at New Balance. “This event is one of the best indoor meets in the world and it is right in our backyard, here in Boston. Serving as the title sponsor of this event is an effective way for us to showcase our Team New Balance athletes and further support the sport of track and field both locally and globally.”
The event began back in 1996 and has featured more than 100 Olympic and World Championship medalists and has played host to six World Records, nine American Records and 19 other national records. New Balance was the event’s first title sponsor and, at that time, provided the initial support to fuel the growth of the event from a small local meet to the well-known global event it is today. Team New Balance athletes Jenny Barringer Simpson, Maggie Vessey, and Andy Baddeley, among others will all be participating in this year’s meet.
“Over the last 15 years, the Boston Indoor Games have become known for world-class achievement by the local, national and international athletes who frequent the Reggie Lewis Center” said Meet Director Mark Wetmore. “We are excited about this new multi-year relationship with New Balance and our new Indoor Grand Prix. You can count on the 2011 event delivering the same type of athlete performance and excitement to Boston area track fans.”
The 16th-annual meet, the second stop in USA Track & Field‘s Visa Championship Series, begins at 5:00 p.m. on Feb. 5 at the Reggie Lewis Track and Athletic Center at Roxbury Community College. Meet Information can be found on-line at http://www.
About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance employs more than 4000 people around the globe, and in 2009 reported worldwide sales of $1.65 billion. For more information please visit http://www.newbalance.com <http://www.newbalance.com_> .
