byLarry EderHere’s the truth abou the running business. At the end of the day, for a brand to be successful, they must make great shoes, one season after another. Most brands complicate the situation by trying to change programs that were working, or they under value the human capital that made them a success. I reposted this video because of the Boston Marathon Expo. The line was outside the Hynes this year, per my observers, due to security. The huge reason why Boston Expo thrives is that the running community gets to talk and share ideas.
Watch for our updates on the industry later this week. But, until then, watch my Conversations with Larry video and consider how many brands are screwing up their running business because they do not listen to the consumer, or their staffs. Also note that the brands that do succeed normally have management who go to the shows and understand that talking to the community is good for business.
The 361 USA booth at 2018 Running Event, photo by The Shoe Addicts
