With nearly fifty brands of running footwear in the highly competitive performance running channel, how does one stand out in this crowded, competitive market?
Well, 361 USA has found a way, and it has been well recieved.
The 360 USA booth at the 2018 Running Event, photo by The Shoe Addicts
In this video, Ike Alvear, Head of Sales, explains the rules of the 361 USA Retailers Cup. By the deadline, April 1, 361 USA surpassed their goal in 2019, of 50, with over sixty teams and with a few more to be approved.
The teams of 4 (must include 2 women, and up to one local star) race 5ks. There are six regions and the top teams get a trip to the designated national race where the teams will race for at least $50,000 for the win.
Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys.
