by RBR Admin
TCS New York City marathon picked up a new sponsor today, Volvo! Nice job, NYRR!
Volvo Cars Named Official Vehicle of the TCS New York City Marathon
Partnership will include events throughout the year and the NYRR Virtual Racing series
New York, October 28, 2019 –New York Road Runners (NYRR), the world’s premier community running organization, and Volvo Cars, today announced that they are teaming up on a three-year partnership. Volvo Cars will be named the Official Vehicle of the TCS New York City Marathon. Volvo Cars will serve as the official lead vehicles of the marathon utilizing the Volvo XC60 T8 plug-in hybrid to drive ahead of the runners in all race divisions to ensure safety and clearance of the roads.
As part of the partnership, Volvo Cars will have an experiential space at the TCS New York City Marathon Expo Presented by New Balance at the Jacob K. Javits Convention Center from October 31 through November 2. Volvo Cars will utilize the opportunity as a display to showcase their XC60 T8 plug-in hybrid model.
Additionally, Volvo Cars will also be the Official Vehicle for other NYRR marquee events including the United Airlines NYC Half and the Popular Brooklyn Half, the largest half marathon in the country.
“New York Road Runners is extremely proud to partner with Volvo Cars,” said Christine Burke, Senior Vice President, Strategic Partnerships and Runner Products. “Our collaboration with a world-leading automobile brand that is synonymous with safety and innovation aligns with our shared core values.”
“Running is a passion of many Volvo owners and we are happy to support New York Road Runners. We want Volvo to be the choice of vehicle for runners across the country,” said Rick Bryant, head of Sales for Volvo Car USA, “We look forward to being the official vehicle of the TCS New York City Marathon and welcome participants to our Manhattan store (11th Ave. at 43rd St.) where runners can have their picture taken with the Volvo XC60 pace car featuring their time on the race.”
Volvo Cars will also serve as the presenting partner of the NYRR Virtual Racing Powered by Strava. NYRR Virtual Racing has transformed running by bringing the running community together and allowing runners anywhere in the world to run a race at their convenience. More than 77,000 runners participate in these newly launched races. Both organizations will work together to create marketing programs across Volvo Car’s network of retail locations. Additionally, a dedicated Volvo Cars virtual race will be developed.
About the TCS New York City Marathon
The TCS New York City Marathon is the largest marathon in the world and the signature event of New York Road Runners (NYRR), the world’s premier community running organization. The race is held annually on the first Sunday of November and includes over 50,000 runners, from the world’s top professional athletes to runners of all ages and abilities, including over 9,000 charity runners. Participants from over 125 countries tour the diverse neighborhoods of New York City’s five boroughs–Staten Island, Brooklyn, Queens, the Bronx, and Manhattan. Race morning also features the Rising New York Road Runners Youth Invitational at the TCS New York City Marathon, a race within Central Park that ends at the marathon finish line. More than one million spectators and 10,000 volunteers line the city’s streets in support of the runners, while millions more watch the globally televised broadcast. The race is a founding member of the Abbott World Marathon Majors, which features the world’s top marathons–Tokyo, Boston, London, Berlin, Chicago, and New York. Tata Consultancy Services (TCS), a leading global IT services, consulting, and business solutions organization, is the premier partner of NYRR and the title sponsor of the TCS New York City Marathon. The 49th running of the TCS New York City Marathon is set for November 3, 2019. To learn more, visit www.tcsnycmarathon.org.
