by Larry Eder
European Athletics has the pleasure in announcing that it signed a four-year Partnership Agreement with the renowned track manufacturer Conica until the end of 2026.
Conica will be a Preferred Supplier of European Athletics in the ‘tracks and sports flooring’ category and will be designated as an Official Supplier at events where their tracks are used.
The European Athletics events covered by the agreement are:
- 2024 and 2026 European Athletics Championships
- 2023 and 2025 European Athletics Indoor Championships
- 2023 and 2025 European Athletics Team Championships 1st Division
- 2023 and 2025 European Athletics U23 Championships
- 2023 and 2025 European Athletics U20 Championships
- 2024 and 2026 European Athletics U18 Championships
As a Preferred Supplier/Official Supplier of European Athletics, Conica will benefit from core marketing rights that include advertising board visibility at the above events, exposure on Eurovision’s pan-European free-to-air broadcast coverage and European Athletics live streaming, digital rights, digital exposure via European Athletics communications channels, ticketing, and VIP hospitality.
“I am very happy to welcome Conica into the European Athletics family. A number of Europe’s leading athletics meetings have been held on Conica tracks in recent years, so we have known for a long time, and at firsthand, how good their products are. I am sure this will be a very productive partnership for our sport as both Conica and European Athletics have the same core values, including a dedication and devotion to developing our wonderful sport with both of us also committed to making athletics more sustainable,” said European Athletics President Dobromir Karamarinov.
“The cooperation with European Athletics is fully aligned with our corporate strategy, especially as we have started to focus even more strongly on international expansion in the sports and leisure sectors this year,” commented Conica Chief Commercial Officer Lara Guillod.
“We can offer system solutions in sports facility construction that can be tailored to climatic conditions and the specific requirements of a sport. This is especially relevant to athletics in Europe, and it is motivated by Conica’s ambitions of always providing the best track an athlete can get, wherever they may be,” she added.
“This is the latest in a series of Partnership Agreements that European Athletics have signed during 2022 and once again shows the strength of our brand and the commercial value it holds, especially in the wake of our hugely successful European Athletics Championships in Munich this summer that we can proudly say was the best ever,” said European Athletics CEO Christian Milz.
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About Conica
Conica has been developing and manufacturing innovative seamless flooring solutions for sports, games, and leisure for over 40 years. Conica is one of the world’s market leaders and innovation drivers in this field.
The user-oriented requirements for technical and sports functional performance and usability while guaranteeing the health aspects of the material itself and for the user are the focus of Conica’s product development.
Conica is part of the Serafin group of companies based in Munich, Germany.
To learn more about CONICA, please go to: https://www.conica.com/
