This feature, prepared by UA running, suggests the brand’s excitement as their first UA athlete to win a World Marathons Major, Sharon Lokedi, won New York in her debut at the distance.
Do not underestimate the value of a brand’s athlete winning a World Marathon Majors title. The brand communications team sent this piece to me within 24 hours of the competition.
Sharon Lokedi won her first WMM title in her debut marathon. This is a big deal. Enjoy the article, and check out the links for the UA Flow Velocoti Elite.
UNDER ARMOUR’S SHARON LOKEDI WINS NYC MARATHON IN DISTANCE DEBUT
“IT’S AN HONOR TO BE UNDER ARMOUR’S FIRST PRO-RUN ATHLETE TO WIN A MAJOR MARATHON! I AM BEYOND GRATEFUL TO BE PART OF A BRAND THAT SUPPORTS AND BUILDS ATHLETES TO BE THE BEST THEY CAN. SINCE I SIGNED WITH UA IN 2019, THERE HAS BEEN A LOT OF PROGRESS WITH FOOTWEAR DEVELOPMENT, AND THIS WIN WAS A CULMINATION OF ALL THE WORK WE HAVE BEEN PUTTING IN BOTH AS AN ATHLETE AND AS A BRAND.”
– Sharon Lokedi, 2022 NYC Marathon Winner & UA Mission Run Dark Sky Distance Athlete
“IN ORDER TO BE COMPETITIVE IN MAJOR RACES AND MAJOR MARATHONS, IT IS PARAMOUNT TO HAVE COMPETITIVE FOOTWEAR. I AM GRATEFUL THAT UNDER ARMOUR RECOGNIZED THIS CRUCIAL ATHLETE PROBLEM AND GOT BEHIND WHAT WE WERE TRYING TO DO WITH AN INNOVATION THE MARKET NEEDED. SHARON TRAINED WITH A VERSION OF THE FLOW VELOCITI ELITE IN KENYA AND WAS ABLE TO PUT TOGETHER HER BEST TRAINING TO DATE, AS WELL AS RECOVER FROM HER SESSIONS ADEQUATELY. THE RESULT WAS THE LEVEL OF MARATHONING SHE PRESENTED TO US IN NYC.”
– Stephen Haas, UA Mission Run Dark Sky Distance Coach
“FROM CONCEPT TO CREATION, UA ATHLETES ARE AN INTEGRAL PART OF IDENTIFYING THE PROBLEMS THAT OUR FOOTWEAR CREATION TEAM SETS OUT TO SOLVE; AND IN THIS CASE, WE’VE LEARNED THAT THE RACE-DAY READY LEVEL OF RESPONSIVE CUSHION, PROPULSION, AND LIGHTWEIGHT BREATHABILITY MAKE A FUNDAMENTAL DIFFERENCE IN THEIR PERFORMANCE.”
– Doug Smiley, Director of Performance Run Footwear at Under Armour