by Larry Eder
This is a brilliant event from adidas. It came out of a 2016 series of adidas track meets in Germany and the US to celebrate adidas athletes. In 2021, the event showcased road athletes, and now, in its third rendition, attracts nearly one million viewers online.
Today (March 29, 2023), adidas announces the return of the third iteration of its renowned ADIZERO: ROAD TO RECORDS, taking place on April 29th, 2023.
Since its debut in 2021, the show-stopping event has seen some of the fastest in the world set two world records, one European record, and nine National records all from adidas’ headquarters in Herzogenaurach, Germany.
The 2023 season is set to deliver the same game-changing performances as some of the world’s fastest athletes gather with one clear goal: to set new records and smash personal bests. The full line-up of world-class athletes – who will be competing in the women’s and men’s 5K, 10K, and half marathon distance races – will be announced soon, but all will be competing in shoes from the record-breaking ADIZERO franchise – including the ADIOS ADIZERO PRO 3 and ADIZERO TAKUMI SEN 9. They will also be joined by adidas legends Haile Gebrselassie and Mary Jepkosgei Keitany, alongside guests of honor, Olympic Champion and twice Major Marathon winner Peres Jepchirchir.
Alberto Uncini Manganelli, General Manager of Running & Credibility Sports at adidas, said: “The ADIZERO franchise is quite simply Made To Win, and there’s no better place to showcase this than at our HQ for ADIZERO: ROAD TO RECORDS. We hope these great human achievements at the highest level of sport inspire others to take on their own challenges – whether smashing their PB or running their first 5k. Moments like this are why we do what we do.
We’re steadfast in our commitment to creating products that help our athletes – of all levels – to push the boundaries of what’s possible for them and achieve their own wins. We know that winning means something different to everyone. For the elite, it could mean breaking new records. For others, it could be a little progress, running a little further – and faster – each day.
With ADIZERO: ROAD TO RECORDS, taking place at the birth site of our legacy, we are excited to create a moment that brings our running community together and gives them a chance to make their impossible possible – including in the public 5K – all supported by our own record-breakers, the ADIZERO franchise, shoes packed with the latest innovations and technologies.”
To enable viewers from around the world to get in on the action and witness some of the world’s best compete against each other, the event will be live-streamed via the adidas YouTube channel.
To celebrate the return of ADIZERO: ROAD TO RECORDS, adidas is also inviting its running community to take part in the Road to Records 5K virtual race in the adidas Running app on April 29th, 2023.
To find out more, please visit www.adidas.com/adizero. Follow the conversation on Instagram, Facebook, and Twitter using #RoadToRecords and @adidasrunning.
