Coffee with Larry, April 4, 2024, ASICS Festival de Running, adidas Adizero Road to Records, Arcadia Invite!

This is my daily chat with #RunBlogRun viewers and track fans on all things track & field!

This is #coffeewithLarry for Thursday, April 4 2024!

Coffee with Larry, October 8, 2024, Manhattan Invite is October 13, Bank of America Chicago Marathon is October 13, NCAA Pre-Nationals is Oct. 19!

Coffee with Larry, October 7, HOKA is sponsoring 45th FootLocker Cross Country National Championships! Registration links here!

Coffee with Larry, October 3, 2024, the battle of the new pro meets, time for a Meeting of the Minds?

Coffee with Larry is sponsored by JAMBAR, the Original Organic Artisan Sports Energy Bar founded in 2021 by Jenny Maxwell.

You can find JAMBAR at www.jambar. Chock full of organic ingredients, made in small batches in Northern California, with 34 grams of carbs and 10 grams of protein, sweetened with maple syrup, JAMBAR should be your sports energy bar.

Jambar is the offiical partner of #CoffeeWithLarry, www.jambar.com, CODE Larry15 !

Please use code LARRY15 for a 15 % discount for coaches, athletes, and fans! Please support the brands that support our sport. Please go to www.jambar.com , #jambar, #partner, #CoffeewithLarry, #sportsenergybars, #organicartsansportsenergybars,

Our topics:
1. The Boston Marathon is just 11 days away, April 15, 2024, www.bostonmarathon.com.

Evans Chebet takes the win, 2023 Boston Marathon Weekend
Boston, Ma April 15-17, 2023
Photo: Errol Anderson@PhotoRun
Victah1111@aol.com
631-291-3409
www.photorun.NET
#victahsailer

2. This is the first year of Bank of America sponsorship, which replaced long-time sponsor John Hancock, who began in 1986 and ended in 2023.

3. The NYC Marathon has 165,000 applications for this year, which speaks to the health of the sport.

4. The weekend features the Schneider Electric 2024 Paris Marathon, https://www.schneiderelectricparismarathon.com/en/

02/04/2023 – Schneider Electric Marathon de Paris – Arrivée

5. Check out the ASICS Festival du Running on April 5; you can watch the streaming post at
https://www.asics.com/at/en-at/mk/paris

6. ASICS is doing a very cool event. It’s obvious they spent money to do it right, so why are there no promotions? It is not just ASICS; most brands have little or no clue how to promote their events.

Screenshot of the ASICS Festival de Running, April 5, 2024, photo from ASICS Livestream

7. The Arcadia Invite is happening this weekend. The #ArcadiaInvite is one of the finest high school meets anywhere; in fact, when I visited, it was one of my top five events, elite high school, due to the quality of the fields, the crowd, and the hard work of Rich Gonsalez and his team! You can watch it on #Runnerspace on April 5 and 6.

8. adidas is having its 4th adiZero Festival on April 27! They actually promote their event, and here is the YOU YouTube channel (1.27 million followers). This is how to promote an event: https://www.youtube.com/watch?v=N6qaeYOI77c

9. Most events seem to have little or no promotions. Why spend millions for a couple thousand to watch?

10. Here’s a video that we did at the adidas Boost events in 2016, our Promo video: https://www.youtube.com/watch?v=C_kFp21noZI,

our review: https://www.youtube.com/watch?v=wekeBfcIg7I

See you tomorrow on CoffeewithLarry.

Author

Larry Eder
Larry Eder has had a 52-year involvement in the sport of athletics. Larry has experienced the sport as an athlete, coach, magazine publisher, and now, journalist and blogger. His first article, on Don Bowden, America's first sub-4 minute miler, was published in RW in 1983. Larry has published several magazines on athletics, from American Athletics to the U.S. version of Spikes magazine. He currently manages the content and marketing development of the RunningNetwork, The Shoe Addicts, and RunBlogRun. Of RunBlogRun, his daily pilgrimage with the sport, Larry says: "I have to admit, I love traveling to far away meets, writing about the sport I love, and the athletes I respect, for my readers at runblogrun.com, the most of anything I have ever done, except, maybe running itself." Also does some updates for BBC Sports at key events, which he truly enjoys. Theme song: Greg Allman, " I'm no Angel."
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