This is my daily chat with #RunBlogRun viewers and track fans on all things track & field!
This is #coffeewithLarry for Thursday, April 4 2024!
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Our topics:
1. The Boston Marathon is just 11 days away, April 15, 2024, www.bostonmarathon.com.
2. This is the first year of Bank of America sponsorship, which replaced long-time sponsor John Hancock, who began in 1986 and ended in 2023.
3. The NYC Marathon has 165,000 applications for this year, which speaks to the health of the sport.
4. The weekend features the Schneider Electric 2024 Paris Marathon, https://www.schneiderelectricparismarathon.com/en/
5. Check out the ASICS Festival du Running on April 5; you can watch the streaming post at
https://www.asics.com/at/en-at/mk/paris
6. ASICS is doing a very cool event. It’s obvious they spent money to do it right, so why are there no promotions? It is not just ASICS; most brands have little or no clue how to promote their events.
7. The Arcadia Invite is happening this weekend. The #ArcadiaInvite is one of the finest high school meets anywhere; in fact, when I visited, it was one of my top five events, elite high school, due to the quality of the fields, the crowd, and the hard work of Rich Gonsalez and his team! You can watch it on #Runnerspace on April 5 and 6.
8. adidas is having its 4th adiZero Festival on April 27! They actually promote their event, and here is the YOU YouTube channel (1.27 million followers). This is how to promote an event: https://www.youtube.com/watch?v=N6qaeYOI77c
9. Most events seem to have little or no promotions. Why spend millions for a couple thousand to watch?
10. Here’s a video that we did at the adidas Boost events in 2016, our Promo video: https://www.youtube.com/watch?v=C_kFp21noZI,
our review: https://www.youtube.com/watch?v=wekeBfcIg7I
See you tomorrow on CoffeewithLarry.