Editor’s comments: Nice to see Saucony committing to the sport. The brand has been around for a very long time. In 1983, their big moment was Rod Dixon winning the 1983 NYC Marathon. Many loyal Saucony users in the running firmament. In 2010-2015, Saucony built a huge following in cross country among high school and college athletes through the Saucony Daily Training and Summer Mileage program, but after 2015, that support went away.
The current team is focused and building, one step at a time. They actually know about marketing.
The team at Saucony makes great, enduring products, and they hope that, with promotion and marketing, young athletes will support the brand and help it grow. We think that they are onto something! This program with Flotrack makes alot of sense!
AUSTIN, TX (February 27, 2026) – FloSports is hitting the ground running with Saucony in a comprehensive partnership reuniting two brands deeply rooted in the run culture, history, and future of the sport. At the heart of the partnership is Saucony’s sponsorship of FloTrack’s college Track & Field coverage, including the NCAA Division I Indoor and Outdoor Championships, and FloTrack’s coverage of the Boston, Chicago, and New York City Marathons.
Together, FloTrack and Saucony will amplify the drama and depth of the collegiate season, from championship moments to the weekly conversations that shape the sport. Saucony will serve as the presenting sponsor of FloTrack Night In America and the new FloTrack Division I Rankings Show, debuting for both indoor and outdoor seasons.
The partnership also expands Saucony’s presence within marathon culture as the sponsor of FloTrack’s coverage of the Abbott World Marathon Majors in Boston, Chicago, and New York City. Throughout the season, Saucony will help elevate FloTrack’s offerings, including onsite shows, athlete spotlights, and the “Marathon Minute” video series, bringing runners and fans closer to the energy and emotion of the world’s most iconic races.
Throughout the year, FloTrack and Saucony will collaborate on a slate of original content designed to deepen fan connections to the sport. The “In The Lab” video series will offer behind-the-scenes access to the technology, research, and athlete feedback that drive Saucony’s award-winning product development. “Workout Wednesdays” will bring fans inside elite training sessions, while coverage of Saucony athlete signings, from established professionals to rising stars, will spotlight the next generation shaping the future of running.
“Saucony was one of the first sponsors of FloTrack nearly twenty years ago, so this is a full circle moment,” said Ryan Fenton, GM of FloTrack. “This partnership enables us to tell the full story of these events through the FloTrack lens with a brand that lives and breathes track & field.”
The relationship extends beyond event coverage to the foundation of the sport itself, with Saucony sponsoring FloSports’ TFRRS platform throughout the track & field season, reinforcing its commitment to supporting the athletes, coaches, and fans who rely on the sport’s most essential data infrastructure.
Last year, FloTrack streamed a record 20 million live minutes to a highly-engaged fanbase of track enthusiasts. FloTrack subscribers receive access to a comprehensive slate of global track and field coverage, including the Wanda Diamond League, Continental Tour Gold events, World Marathon Majors, Top Collegiate invitationals, and more, making the platform an essential destination for fans year-round.
FloTrack is available on the web and for download on mobile devices (iOS and Android) as well as smart TVs and streaming devices, including Roku, Apple TV, Amazon Fire TV, Samsung TV, VIZIO, and LG Smart TVs.
For more information and to subscribe, please visit https://www.flotrack.org/.
About FloSports
FloSports is a global sports media company committed to spotlighting the sports and athletes that traditional media leaves behind. Founded in 2006, the company has become the digital home for die-hard sports communities — delivering live and on-demand coverage, award-winning original programming, and advanced data solutions to passionate fans worldwide.
Flo’s portfolio spans more than 25 sports and includes the leading destinations for devoted audiences, including motorsports, hockey, wrestling, cycling, Jiu-Jitsu, track & field, cheer, a range of NCAA sports, and more.
Through strategic partnerships with NASCAR, USA Wrestling, Varsity Spirit, High Limit Racing, the American Hockey League (AHL), Tour de France, Wanda Diamond League, and 18 NCAA conferences, FloSports streams over 50,000 events annually to a global subscriber base. For more information, please visit: flosports.tv.
Here’s our interview with Saucony’s Julia Paternain:
